A data profile of the people who buy, follow and care about Small and medium enterprises in Indonesia — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 3,329,247 people in Indonesia.
Small and medium enterprises has an estimated audience of 3,329,247 people in Indonesia. 40.3% are female, 59.7% are male, average age 38.3. Top brand affinities: Telegram, Home business, Business class, Self-employment, Viu (streaming media).
Top brand affinities include Telegram, Home business, Business class, with strongest over-indexing on Telegram (2.27× the country average).
Demographically, the Small and medium enterprises audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Small and medium enterprises fan in Indonesia is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Small and medium enterprises profile in Indonesia.
40.3% are female, 59.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.3 |
| Estimated audience size | 3,329,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 29% | |
| 30-39 | 28% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Small and medium enterprises audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female entrepreneur | Business & Career | 2.61× | ||
| 02 | Self-employment | Business & Career | 2.60× | ||
| 03 | Investment management | Business & Career | 2.54× | ||
| 04 | Passive income | Business & Career | 2.32× | ||
| 05 | Home business | Business & Career | 2.29× | ||
| 06 | Telegram | Internet & Social Media | 2.27× | ||
| 07 | Innovation | Business & Career | 2.20× | ||
| 08 | Indonesian cuisine | Food & Beverages | 2.00× | ||
| 09 | Mobile payment | Business & Career | 1.85× | ||
| 10 | NASDAQ | Business & Career | 1.79× | ||
| 11 | Modern architecture | Arts & Culture | 1.76× | ||
| 12 | Retail banking | Business & Career | 1.74× | ||
| 13 | Viu (streaming media) | Movies & TV | 1.71× | ||
| 14 | Business class | Travel & Leisure | 1.66× | ||
| 15 | Cholesterol | Food & Beverages | 1.64× | ||
| 16 | Telkomsel | Technology & Electronics | 1.57× | ||
| 17 | Bars | Travel & Leisure | 1.54× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 19 | Cashback reward program | Shopping | 1.52× | ||
| 20 | Local news | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.57× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Risk Appetite | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Creativity | OPEN | 0.76× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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