A data profile of the people who buy, follow and care about Home business in Indonesia — modelled from more than twelve digital signal sources. Home business has an estimated audience of 2,896,352 people in Indonesia.
The average Home business fan in Indonesia is 38.4 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Movies, Wholesale, Personal finance, with strongest over-indexing on Movies (1.5× the country average).
Demographically, the Home business audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Home business fan in Indonesia is more male, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Movies.
The key figures that characterise the Home business profile in Indonesia.
41.2% are female, 58.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 38.4 |
| Estimated audience size | 2,896,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 29% | |
| 30-39 | 29% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Home business audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 11.8% |
| Brazil | 8.1% |
| Italy | 4.1% |
Where the Home business audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Riau Islands | ~100K | 3.77× | |
| 02 | South Sulawesi | ~100K | 1.54× | |
| 03 | North Sulawesi | ~40K | 1.19× | |
| 04 | Southeast Sulawesi | ~20K | 1.02× | |
| 05 | West Nusa Tenggara | ~40K | 1.01× | |
| 06 | Gorontalo (disambiguation)(2) | ~10K | 1.01× | |
| 07 | Lampung | ~60K | 1.00× | |
| 08 | Central Sulawesi | ~30K | 1.00× | |
| 09 | Central Kalimantan | ~20K | 1.00× | |
| 10 | Papua (province) | ~20K | 1.00× | |
| 11 | Bangka-Belitung Islands | ~10K | 1.00× | |
| 12 | Maluku | ~10K | 1.00× | |
| 13 | North Kalimantan | ~9K | 1.00× | |
| 14 | Bali | ~60K | 0.99× | |
| 15 | West Kalimantan | ~40K | 0.99× | |
| 16 | Aceh | ~40K | 0.99× | |
| 17 | South Kalimantan | ~40K | 0.99× | |
| 18 | Jambi | ~30K | 0.99× | |
| 19 | East Nusa Tenggara | ~30K | 0.99× | |
| 20 | South Sumatra | ~70K | 0.98× | |
| 21 | Riau | ~70K | 0.98× | |
| 22 | West Sumatra | ~50K | 0.98× | |
| 23 | Special Region of Yogyakarta | ~50K | 0.98× | |
| 24 | East Kalimantan | ~50K | 0.98× | |
| 25 | North Sumatra | ~100K | 0.95× | |
| 26 | Banten | ~100K | 0.94× | |
| 27 | Central Java | ~300K | 0.92× | |
| 28 | East Java | ~300K | 0.91× | |
| 29 | Jakarta | ~200K | 0.91× | |
| 30 | West Java | ~400K | 0.90× | |
| 31 | Bengkulu | 0.00× | ||
| 32 | West Papua | 0.00× | ||
| 33 | West Sulawesi | 0.00× | ||
| 34 | North Maluku | 0.00× |
The strongest cross-interests of the Home business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 2.40× | ||
| 02 | Small and medium enterprises | Business & Career | 2.29× | ||
| 03 | Wholesale | Fashion & Accessoires | 2.20× | ||
| 04 | Health And Beauty | Beauty & Wellness | 2.02× | ||
| 05 | Reseller | Shopping | 1.97× | ||
| 06 | Small business | Business & Career | 1.77× | ||
| 07 | Medicine | Business & Career | 1.69× | ||
| 08 | Entrepreneurship | Business & Career | 1.65× | ||
| 09 | Finance | Business & Career | 1.63× | ||
| 10 | Banking | Business & Career | 1.61× | ||
| 11 | Eating | Food & Beverages | 1.61× | ||
| 12 | Personal finance | Business & Career | 1.58× | ||
| 13 | Books | Literature | 1.58× | ||
| 14 | Investment | Business & Career | 1.56× | ||
| 15 | Infant | Kids & Family | 1.55× | ||
| 16 | Sales promotion | Shopping | 1.54× | ||
| 17 | Coffee | Food & Beverages | 1.52× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.51× | ||
| 19 | Movies | Movies & TV | 1.50× | ||
| 20 | Restaurants | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.63× | |
| Travelling | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.88× |
Home business has an estimated audience of 2,896,352 people in Indonesia, concentrated in West Java and East Java.
41.2% of Home business fans are female, 58.8% are male, with an average age of 38.4 years.
Home business fans show strongest brand affinity for Movies (1.5×), Wholesale (2.2×), and Personal finance (1.58×) over the country average.
Home business fans in Indonesia are most concentrated in West Java (reach ~400K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home business itself, the audience over-indexes on Wholesale (2.2×), Personal finance (1.58×), Reseller (1.97×), and Banking (1.61×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Home business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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