A data profile of the people who buy, follow and care about Books in Indonesia — modelled from more than twelve digital signal sources. Books has an estimated audience of 7,448,798 people in Indonesia.
Books has an estimated audience of 7,448,798 people in Indonesia. 48.2% are female, 51.8% are male, average age 35.5. Top brand affinities: Telegram, Viu (streaming media), Non-fiction books, Bars, Indonesian cuisine.
Top brand affinities include Telegram, Viu (streaming media), Non-fiction books, with strongest over-indexing on Telegram (1.97× the country average).
Demographically, the Books audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Books fan in Indonesia is balanced, around 35.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Telegram.
The key figures that characterise the Books profile in Indonesia.
48.2% are female, 51.8% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.5 |
| Estimated audience size | 7,448,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Books audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment management | Business & Career | 2.06× | ||
| 02 | Indonesian cuisine | Food & Beverages | 2.01× | ||
| 03 | Non-fiction books | Literature | 1.99× | ||
| 04 | Telegram | Internet & Social Media | 1.97× | ||
| 05 | Viu (streaming media) | Movies & TV | 1.85× | ||
| 06 | Cyber Monday | Shopping | 1.85× | ||
| 07 | Bars | Travel & Leisure | 1.70× | ||
| 08 | Telkomsel | Technology & Electronics | 1.70× | ||
| 09 | Luxury yacht | Travel & Leisure | 1.65× | ||
| 10 | FIFA (video game series) | Games | 1.63× | ||
| 11 | Cholesterol | Food & Beverages | 1.62× | ||
| 12 | Female entrepreneur | Business & Career | 1.60× | ||
| 13 | Self-employment | Business & Career | 1.59× | ||
| 14 | Michael Jackson | Music & Radio | 1.59× | ||
| 15 | Home business | Business & Career | 1.58× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 17 | Casual game | Games | 1.51× | ||
| 18 | Samsung Galaxy | Technology & Electronics | 1.51× | ||
| 19 | Borussia Mönchengladbach | Sports | 1.51× | ||
| 20 | Electronic funds transfer | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Travelling | THRILL | 1.21× | |
| Luxury Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.94× | |
| Social Media Usage | JOY | 0.94× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.