A data profile of the people who buy, follow and care about Books in Belgium — modelled from more than twelve digital signal sources. Books has an estimated audience of 2,548,821 people in Belgium.
Books has an estimated audience of 2,548,821 people in Belgium. 60.5% are female, 39.5% are male, average age 43.5. Top brand affinities: Canada, Psychology, Music videos, Drawing, Uniqlo.
Top brand affinities include Canada, Psychology, Music videos, with strongest over-indexing on Canada (1.59× the country average).
Demographically, the Books audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Books fan in Belgium is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Canada.
The key figures that characterise the Books profile in Belgium.
60.5% are female, 39.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.5 |
| Estimated audience size | 2,548,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Books audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 2.31× | ||
| 02 | Mystery fiction | Literature | 2.31× | ||
| 03 | Uniqlo | Shopping | 2.27× | ||
| 04 | Library | Literature | 2.05× | ||
| 05 | Natural skin care | Beauty & Wellness | 1.81× | ||
| 06 | Drawing | Home & Garden | 1.76× | ||
| 07 | Local food | Food & Beverages | 1.74× | ||
| 08 | Music videos | Music & Radio | 1.69× | ||
| 09 | Volunteering | Politics & Society | 1.67× | ||
| 10 | Art exhibition | Arts & Culture | 1.63× | ||
| 11 | Canada | Travel & Leisure | 1.59× | ||
| 12 | Psychology | Business & Career | 1.56× | ||
| 13 | Visual arts | Business & Career | 1.56× | ||
| 14 | New York City | Travel & Leisure | 1.56× | ||
| 15 | Fnac | Shopping | 1.55× | ||
| 16 | Pizza | Food & Beverages | 1.54× | ||
| 17 | Desserts | Food & Beverages | 1.51× | ||
| 18 | Weddings | Kids & Family | 1.51× | ||
| 19 | Lodging | Travel & Leisure | 1.51× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Community Orientation | OPEN | 1.31× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Pet Ownership | JOY | 0.99× | |
| Price Sensitivity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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