A data profile of the people who buy, follow and care about Books in Austria — modelled from more than twelve digital signal sources. Books has an estimated audience of 1,701,057 people in Austria.
Books has an estimated audience of 1,701,057 people in Austria. 60.7% are female, 39.3% are male, average age 41.6. Top brand affinities: Bookselling, Happiness, Desserts, Tattoos, Drawing.
Top brand affinities include Bookselling, Happiness, Desserts, with strongest over-indexing on Bookselling (3.06× the country average).
Demographically, the Books audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Books fan in Austria is more female, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bookselling.
The key figures that characterise the Books profile in Austria.
60.7% are female, 39.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 41.6 |
| Estimated audience size | 1,701,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Books audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bookselling | Literature | 3.06× | ||
| 02 | Anthropology | Business & Career | 2.02× | ||
| 03 | Drawing | Home & Garden | 1.87× | ||
| 04 | Desserts | Food & Beverages | 1.80× | ||
| 05 | MSN | News | 1.72× | ||
| 06 | Cappuccino | Food & Beverages | 1.72× | ||
| 07 | TV talkshows | Movies & TV | 1.71× | ||
| 08 | Social media marketing | Business & Career | 1.68× | ||
| 09 | Happiness | Health | 1.66× | ||
| 10 | Felix Baumgartner | Sports | 1.65× | ||
| 11 | Meditation | Health | 1.62× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.61× | ||
| 13 | Lego | Kids & Family | 1.59× | ||
| 14 | Fantasy movies | Movies & TV | 1.57× | ||
| 15 | Mikaela Shiffrin | Sports | 1.56× | ||
| 16 | Viral video | Internet & Social Media | 1.56× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 18 | Charity and causes | Business & Career | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Community Orientation | OPEN | 1.40× | |
| Mindfulness | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.98× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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