A data profile of the people who buy, follow and care about Books in Colombia — modelled from more than twelve digital signal sources. Books has an estimated audience of 5,181,339 people in Colombia.
Books has an estimated audience of 5,181,339 people in Colombia. 59.1% are female, 40.9% are male, average age 35.3.
Demographically, the Books audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The key figures that characterise the Books profile in Colombia.
59.1% are female, 40.9% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 35.3 |
| Estimated audience size | 5,181,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Books audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.10× | |
| Sustainability | BALANCE | 1.09× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Risk Appetite | THRILL | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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