A data profile of the people who buy, follow and care about Books in Sweden — modelled from more than twelve digital signal sources. Books has an estimated audience of 3,223,995 people in Sweden.
Books has an estimated audience of 3,223,995 people in Sweden. 61.9% are female, 38.1% are male, average age 46.1. Top brand affinities: Swedbank, Nature, Airbnb, Desserts, Fiction books.
Top brand affinities include Swedbank, Nature, Airbnb, with strongest over-indexing on Swedbank (1.66× the country average).
Demographically, the Books audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Books fan in Sweden is more female, around 46.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Swedbank.
The key figures that characterise the Books profile in Sweden.
61.9% are female, 38.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 46.1 |
| Estimated audience size | 3,223,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Books audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Library | Literature | 2.17× | ||
| 02 | Drawing | Home & Garden | 1.78× | ||
| 03 | Vintage clothing | Fashion & Accessoires | 1.70× | ||
| 04 | Luxury real estate | Business & Career | 1.70× | ||
| 05 | Innovation | Business & Career | 1.70× | ||
| 06 | Uniqlo | Shopping | 1.70× | ||
| 07 | Romance novels | Literature | 1.70× | ||
| 08 | Pedro Pascal | Movies & TV | 1.69× | ||
| 09 | Vattenfall | Home & Garden | 1.67× | ||
| 10 | Swedbank | Business & Career | 1.66× | ||
| 11 | Fiction books | Literature | 1.64× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 13 | Ecotourism | Business & Career | 1.60× | ||
| 14 | Desserts | Food & Beverages | 1.59× | ||
| 15 | Nature | Home & Garden | 1.53× | ||
| 16 | Pizza | Food & Beverages | 1.53× | ||
| 17 | Audiobook | Literature | 1.53× | ||
| 18 | Germany | Travel & Leisure | 1.52× | ||
| 19 | Science fiction movies | Movies & TV | 1.51× | ||
| 20 | Airbnb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Community Orientation | OPEN | 1.27× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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