A data profile of the people who buy, follow and care about Audiobook in Sweden — modelled from more than twelve digital signal sources. Audiobook has an estimated audience of 1,338,694 people in Sweden.
Audiobook has an estimated audience of 1,338,694 people in Sweden. 72.0% are female, 28.0% are male, average age 45.7. Top brand affinities: Sveriges Television, IKEA, SVT Play, Library, Stockholm.
Top brand affinities include Sveriges Television, IKEA, SVT Play, with strongest over-indexing on Sveriges Television (1.9× the country average).
Demographically, the Audiobook audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Audiobook fan in Sweden is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Audiobook profile in Sweden.
72.0% are female, 28.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 45.7 |
| Estimated audience size | 1,338,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Audiobook audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 8.4% |
| Germany | 7.6% |
The strongest cross-interests of the Audiobook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BookBeat | Literature | 4.90× | ||
| 02 | Library | Literature | 4.02× | ||
| 03 | Detective fiction | Literature | 2.83× | ||
| 04 | E-books | Literature | 2.77× | ||
| 05 | SVT Play | Movies & TV | 1.94× | ||
| 06 | Sveriges Television | Technology & Electronics | 1.90× | ||
| 07 | Ellos | Shopping | 1.70× | ||
| 08 | Advertising | Business & Career | 1.63× | ||
| 09 | Lindex | Fashion & Accessoires | 1.60× | ||
| 10 | Dogs | Pets & Animals | 1.59× | ||
| 11 | IKEA | Home & Garden | 1.58× | ||
| 12 | Child | Kids & Family | 1.57× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.56× | ||
| 14 | Cats | Pets & Animals | 1.56× | ||
| 15 | Hotels | Travel & Leisure | 1.54× | ||
| 16 | Spas | Beauty & Wellness | 1.54× | ||
| 17 | Books | Literature | 1.53× | ||
| 18 | Stockholm | Travel & Leisure | 1.51× | ||
| 19 | Apartment | Business & Career | 1.51× | ||
| 20 | Scandinavia | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.97× | |
| Design Affinity | PREMIUM | 0.97× | |
| Urban Lifestyle | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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