A data profile of the people who buy, follow and care about Cats in Sweden — modelled from more than twelve digital signal sources. Cats has an estimated audience of 2,473,688 people in Sweden.
Cats has an estimated audience of 2,473,688 people in Sweden. 62.7% are female, 37.3% are male, average age 47.8. Top brand affinities: Cats (musical), Wicked (musical), Grease (film), Mamma Mia!, Les Misérables (musical).
Top brand affinities include Cats (musical), Wicked (musical), Grease (film), with strongest over-indexing on Cats (musical) (76.92× the country average).
Demographically, the Cats audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Cats fan in Sweden is more female, around 47.8 years old, with strong Social Media Usage tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in Sweden.
62.7% are female, 37.3% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 47.8 |
| Estimated audience size | 2,473,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Cats audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dreamgirls | Music & Radio | 80.43× | ||
| 02 | Dreamgirls (film) | Movies & TV | 79.93× | ||
| 03 | Cats (musical) | Music & Radio | 76.92× | ||
| 04 | The Book of Mormon (musical) | Music & Radio | 46.62× | ||
| 05 | Kitty Cats | Movies & TV | 41.74× | ||
| 06 | Wicked (musical) | Music & Radio | 38.40× | ||
| 07 | Rag doll | Pets & Animals | 27.80× | ||
| 08 | Les Misérables (musical) | Music & Radio | 27.06× | ||
| 09 | Grease (film) | Movies & TV | 23.51× | ||
| 10 | West End theatre | Movies & TV | 22.51× | ||
| 11 | Mariah Carey | Music & Radio | 20.89× | ||
| 12 | Stevie Wonder | Music & Radio | 18.52× | ||
| 13 | Mamma Mia! | Movies & TV | 18.25× | ||
| 14 | Animal feed | Pets & Animals | 17.05× | ||
| 15 | Mamma Mia! (film) | Movies & TV | 13.00× | ||
| 16 | Angelina Jolie | Movies & TV | 10.12× | ||
| 17 | Broadway theatre | Travel & Leisure | 7.82× | ||
| 18 | Michael Jackson | Music & Radio | 5.98× | ||
| 19 | Soil | Home & Garden | 5.85× | ||
| 20 | Swedbank | Business & Career | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.63× | |
| Travelling | THRILL | 1.58× | |
| Healthy Lifestyle | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.43× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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