A data profile of the people who buy, follow and care about Audiobook in Finland — modelled from more than twelve digital signal sources. Audiobook has an estimated audience of 633,531 people in Finland.
Audiobook has an estimated audience of 633,531 people in Finland. 72.3% are female, 27.7% are male, average age 44.5. Top brand affinities: Yle Uutiset, Helsingin Sanomat, Iltalehti, Ilta-Sanomat, Kauppalehti.
Top brand affinities include Yle Uutiset, Helsingin Sanomat, Iltalehti, with strongest over-indexing on Yle Uutiset (3.39× the country average).
Demographically, the Audiobook audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Audiobook fan in Finland is more female, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Yle Uutiset.
The key figures that characterise the Audiobook profile in Finland.
72.3% are female, 27.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 44.5 |
| Estimated audience size | 633,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Audiobook audience comes from Finland.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 8.4% |
| Germany | 7.6% |
The strongest cross-interests of the Audiobook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BookBeat | Literature | 4.32× | ||
| 02 | Library | Literature | 4.22× | ||
| 03 | Yle Uutiset | Movies & TV | 3.39× | ||
| 04 | E-books | Literature | 3.09× | ||
| 05 | Bookselling | Literature | 2.88× | ||
| 06 | Helsingin Sanomat | News | 2.22× | ||
| 07 | Iltalehti | News | 2.19× | ||
| 08 | Ilta-Sanomat | News | 2.15× | ||
| 09 | Kauppalehti | News | 2.11× | ||
| 10 | Books | Literature | 1.92× | ||
| 11 | Happiness | Health | 1.62× | ||
| 12 | Liiga | Sports | 1.59× | ||
| 13 | IKEA | Home & Garden | 1.59× | ||
| 14 | Child | Kids & Family | 1.59× | ||
| 15 | Finnair | Travel & Leisure | 1.57× | ||
| 16 | Viking Line | Cars & Mobility | 1.57× | ||
| 17 | Veikkaus | Games | 1.56× | ||
| 18 | Apartment | Business & Career | 1.55× | ||
| 19 | Nordic countries | Travel & Leisure | 1.52× | ||
| 20 | Helsinki | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.34× | |
| Travelling | THRILL | 1.54× | |
| Urban Lifestyle | OPEN | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.47× | |
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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