A data profile of the people who buy, follow and care about Books in Norway — modelled from more than twelve digital signal sources. Books has an estimated audience of 1,721,475 people in Norway.
Books has an estimated audience of 1,721,475 people in Norway. 62.2% are female, 37.8% are male, average age 46.9. Top brand affinities: Nature, Psychology, Education, Dinner, Drawing.
Top brand affinities include Nature, Psychology, Education, with strongest over-indexing on Nature (1.57× the country average).
Demographically, the Books audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Books fan in Norway is more female, around 46.9 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
The key figures that characterise the Books profile in Norway.
62.2% are female, 37.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.9 |
| Estimated audience size | 1,721,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Books audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedro Pascal | Movies & TV | 1.96× | ||
| 02 | Drawing | Home & Garden | 1.88× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 04 | Poetry | Literature | 1.74× | ||
| 05 | Psychology | Business & Career | 1.71× | ||
| 06 | Germany | Travel & Leisure | 1.59× | ||
| 07 | Accounting | Business & Career | 1.59× | ||
| 08 | Copenhagen | Travel & Leisure | 1.58× | ||
| 09 | Nature | Home & Garden | 1.57× | ||
| 10 | Toys | Games | 1.57× | ||
| 11 | Dinner | Food & Beverages | 1.56× | ||
| 12 | Desserts | Food & Beverages | 1.56× | ||
| 13 | Tromsø | Travel & Leisure | 1.55× | ||
| 14 | Foodie | Food & Beverages | 1.54× | ||
| 15 | London | Travel & Leisure | 1.54× | ||
| 16 | Education | Business & Career | 1.53× | ||
| 17 | New York City | Travel & Leisure | 1.52× | ||
| 18 | Innovation | Business & Career | 1.52× | ||
| 19 | Flower bouquet | Home & Garden | 1.50× | ||
| 20 | Romance novels | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Community Orientation | OPEN | 1.23× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.96× | |
| DIY Mentality | THRILL | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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