A data profile of the people who buy, follow and care about Books in Poland — modelled from more than twelve digital signal sources. Books has an estimated audience of 5,161,631 people in Poland.
Books has an estimated audience of 5,161,631 people in Poland. 65.3% are female, 34.7% are male, average age 39.8. Top brand affinities: Fiction books, Radio ZET, Romance novels, Love & Sex, Activism.
Top brand affinities include Fiction books, Radio ZET, Romance novels, with strongest over-indexing on Fiction books (1.7× the country average).
Demographically, the Books audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Spirituality.
The typical Books fan in Poland is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Fiction books.
The key figures that characterise the Books profile in Poland.
65.3% are female, 34.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 39.8 |
| Estimated audience size | 5,161,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Books audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 2.35× | ||
| 02 | Love & Sex | Kids & Family | 2.20× | ||
| 03 | Bambi | Movies & TV | 1.93× | ||
| 04 | Valentine's Day | Kids & Family | 1.90× | ||
| 05 | Romance novels | Literature | 1.84× | ||
| 06 | Winona Ryder | Movies & TV | 1.80× | ||
| 07 | Demi Moore | Movies & TV | 1.78× | ||
| 08 | Non-fiction books | Literature | 1.77× | ||
| 09 | Wattpad | Internet & Social Media | 1.76× | ||
| 10 | Detective fiction | Literature | 1.75× | ||
| 11 | Fiction books | Literature | 1.70× | ||
| 12 | International education | Business & Career | 1.66× | ||
| 13 | Children's literature | Literature | 1.65× | ||
| 14 | Film festival | Movies & TV | 1.61× | ||
| 15 | Omegle | Internet & Social Media | 1.61× | ||
| 16 | Exfoliation (cosmetology) | Beauty & Wellness | 1.58× | ||
| 17 | Millie Bobby Brown | Movies & TV | 1.55× | ||
| 18 | Radio ZET | Music & Radio | 1.52× | ||
| 19 | Activism | Politics & Society | 1.52× | ||
| 20 | Alternative medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.29× | |
| Spirituality | BALANCE | 1.29× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.97× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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