A data profile of the people who buy, follow and care about Fiction books in Poland — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 2,730,495 people in Poland.
Fiction books has an estimated audience of 2,730,495 people in Poland. 65.7% are female, 34.3% are male, average age 38.4. Top brand affinities: Wirtualna Polska, Comedy movies, Romance novels, Country music, Rock music.
Top brand affinities include Wirtualna Polska, Comedy movies, Romance novels, with strongest over-indexing on Wirtualna Polska (1.85× the country average).
Demographically, the Fiction books audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.
The typical Fiction books fan in Poland is more female, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Wirtualna Polska.
The key figures that characterise the Fiction books profile in Poland.
65.7% are female, 34.3% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.4 |
| Estimated audience size | 2,730,495 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Fiction books audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
The strongest cross-interests of the Fiction books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 3.72× | ||
| 02 | Science fiction movies | Movies & TV | 2.64× | ||
| 03 | Thriller movies | Movies & TV | 2.52× | ||
| 04 | Country music | Music & Radio | 2.51× | ||
| 05 | Rhythm and blues music | Music & Radio | 2.36× | ||
| 06 | Magazines | Literature | 1.97× | ||
| 07 | Comedy movies | Movies & TV | 1.95× | ||
| 08 | Rock music | Music & Radio | 1.90× | ||
| 09 | Electronic music | Music & Radio | 1.87× | ||
| 10 | Wirtualna Polska | News | 1.85× | ||
| 11 | Pop music | Music & Radio | 1.83× | ||
| 12 | X | Internet & Social Media | 1.79× | ||
| 13 | TV | Movies & TV | 1.67× | ||
| 14 | Dogs | Pets & Animals | 1.67× | ||
| 15 | Onet.pl | News | 1.66× | ||
| 16 | Televisions | Technology & Electronics | 1.66× | ||
| 17 | Hair products | Beauty & Wellness | 1.60× | ||
| 18 | Nature | Home & Garden | 1.56× | ||
| 19 | Politics and social issues | Politics & Society | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| Social Media Usage | JOY | 1.34× | |
| Urban Lifestyle | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.39× | |
| Travelling | THRILL | 0.49× | |
| Patriotism | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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