A data profile of the people who buy, follow and care about Bestseller in Poland — modelled from more than twelve digital signal sources. Bestseller has an estimated audience of 2,231,722 people in Poland.
Bestseller has an estimated audience of 2,231,722 people in Poland. 74.6% are female, 25.4% are male, average age 35.0. Top brand affinities: Empik, Canada, Rossmann, Sewing, Childhood.
Top brand affinities include Empik, Canada, Rossmann, with strongest over-indexing on Empik (1.74× the country average).
Demographically, the Bestseller audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Individualism, Travelling.
The typical Bestseller fan in Poland is more female, around 35.0 years old, with strong Individualism tendencies and a notable affinity for Empik.
The key figures that characterise the Bestseller profile in Poland.
74.6% are female, 25.4% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 35.0 |
| Estimated audience size | 2,231,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 16% |
of the worldwide Bestseller audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 11.6% |
| Germany | 6.2% |
The strongest cross-interests of the Bestseller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 3.27× | ||
| 02 | Decoration | Home & Garden | 3.19× | ||
| 03 | Bedding | Home & Garden | 3.04× | ||
| 04 | Crochet | Home & Garden | 2.86× | ||
| 05 | Embroidery | Home & Garden | 2.77× | ||
| 06 | Sewing | Home & Garden | 2.74× | ||
| 07 | Flower bouquet | Home & Garden | 2.58× | ||
| 08 | Knitting | Home & Garden | 2.52× | ||
| 09 | Man | Kids & Family | 2.29× | ||
| 10 | Handmade | Home & Garden | 2.27× | ||
| 11 | Makeup Tutorials | Beauty & Wellness | 2.25× | ||
| 12 | Health And Beauty | Beauty & Wellness | 2.17× | ||
| 13 | Childhood | Kids & Family | 1.96× | ||
| 14 | Rossmann | Shopping | 1.87× | ||
| 15 | Nail art | Beauty & Wellness | 1.85× | ||
| 16 | Empik | Shopping | 1.74× | ||
| 17 | Flower | Home & Garden | 1.69× | ||
| 18 | Handicraft | Home & Garden | 1.65× | ||
| 19 | English language | Politics & Society | 1.63× | ||
| 20 | Canada | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.58× | |
| Travelling | THRILL | 1.49× | |
| Patriotism | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.58× | |
| Social Media Usage | JOY | 0.68× | |
| Sustainability | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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