A data profile of the people who buy, follow and care about Handicraft in Poland — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 3,923,551 people in Poland.
Handicraft has an estimated audience of 3,923,551 people in Poland. 67.1% are female, 32.9% are male, average age 40.9. Top brand affinities: Love & Sex, Rossmann, Flower, Valentine's Day, PUDELEK.
Top brand affinities include Love & Sex, Rossmann, Flower, with strongest over-indexing on Love & Sex (3.61× the country average).
Demographically, the Handicraft audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, DIY Mentality.
The typical Handicraft fan in Poland is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Handicraft profile in Poland.
67.1% are female, 32.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 40.9 |
| Estimated audience size | 3,923,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Handicraft audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 5.77× | ||
| 02 | Love & Sex | Kids & Family | 3.61× | ||
| 03 | General practitioner | Health | 3.03× | ||
| 04 | Sewing machine | Home & Garden | 2.36× | ||
| 05 | First-time buyer | Shopping | 2.30× | ||
| 06 | Knitting | Home & Garden | 2.26× | ||
| 07 | Flower bouquet | Home & Garden | 2.14× | ||
| 08 | Bedroom furniture | Home & Garden | 1.90× | ||
| 09 | Rossmann | Shopping | 1.89× | ||
| 10 | Renovation | Home & Garden | 1.80× | ||
| 11 | PUDELEK | News | 1.76× | ||
| 12 | Flower | Home & Garden | 1.72× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 1.71× | ||
| 14 | KiK | Shopping | 1.70× | ||
| 15 | Kwestia Smaku | Food & Beverages | 1.67× | ||
| 16 | Bestseller | Literature | 1.65× | ||
| 17 | Deichmann | Shopping | 1.64× | ||
| 18 | Innovation | Business & Career | 1.64× | ||
| 19 | Luxury real estate | Business & Career | 1.54× | ||
| 20 | Contemporary art | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| DIY Mentality | THRILL | 1.44× | |
| Creativity | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Social Media Usage | JOY | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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