A data profile of the people who buy, follow and care about Kwestia Smaku in Poland — modelled from more than twelve digital signal sources. Kwestia Smaku has an estimated audience of 1,939,885 people in Poland.
Kwestia Smaku has an estimated audience of 1,939,885 people in Poland. 74.1% are female, 25.9% are male, average age 33.9. Top brand affinities: Auchan, Allegro (auction website), Pets, Lidl, Rossmann.
Top brand affinities include Auchan, Allegro (auction website), Pets, with strongest over-indexing on Auchan (2.16× the country average).
Demographically, the Kwestia Smaku audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
The typical Kwestia Smaku fan in Poland is more female, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Auchan.
The key figures that characterise the Kwestia Smaku profile in Poland.
74.1% are female, 25.9% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 33.9 |
| Estimated audience size | 1,939,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Kwestia Smaku audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 81.2% |
| Germany | 4.2% |
| United States | 2.9% |
The strongest cross-interests of the Kwestia Smaku audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cabaret | Arts & Culture | 3.17× | ||
| 02 | Rossmann | Shopping | 2.67× | ||
| 03 | Leroy Merlin | Shopping | 2.17× | ||
| 04 | Auchan | Shopping | 2.16× | ||
| 05 | Internet & Social Media | 2.15× | |||
| 06 | Flower | Home & Garden | 2.14× | ||
| 07 | Psychology | Business & Career | 2.07× | ||
| 08 | Lidl | Shopping | 2.04× | ||
| 09 | PKO Bank Polski | Business & Career | 2.02× | ||
| 10 | Allegro (auction website) | Shopping | 2.00× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.92× | ||
| 12 | Empik | Shopping | 1.85× | ||
| 13 | IKEA | Home & Garden | 1.76× | ||
| 14 | Garden | Home & Garden | 1.74× | ||
| 15 | Pets | Pets & Animals | 1.71× | ||
| 16 | Kaufland | Shopping | 1.66× | ||
| 17 | Live events | Music & Radio | 1.64× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 19 | Footwear | Fashion & Accessoires | 1.59× | ||
| 20 | Leisure | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.98× | |
| Price Sensitivity | PREMIUM | 1.80× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Kwestia Smaku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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