A data profile of the people who buy, follow and care about Live events in Poland — modelled from more than twelve digital signal sources. Live events has an estimated audience of 10,685,969 people in Poland.
Live events has an estimated audience of 10,685,969 people in Poland. 58.5% are female, 41.5% are male, average age 39.1. Top brand affinities: Rossmann, Kwestia Smaku, Deichmann, Love & Sex, Canva.
Top brand affinities include Rossmann, Kwestia Smaku, Deichmann, with strongest over-indexing on Rossmann (1.53× the country average).
Demographically, the Live events audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Live events fan in Poland is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Live events profile in Poland.
58.5% are female, 41.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.1 |
| Estimated audience size | 10,685,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Live events audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 3.43× | ||
| 02 | Will Ferrell | Movies & TV | 3.11× | ||
| 03 | Jake Paul | Internet & Social Media | 1.94× | ||
| 04 | Canva | Technology & Electronics | 1.93× | ||
| 05 | Hebe | Home & Garden | 1.84× | ||
| 06 | Jane Fonda | Movies & TV | 1.76× | ||
| 07 | Bad Bunny | Music & Radio | 1.71× | ||
| 08 | VITKAC | Fashion & Accessoires | 1.67× | ||
| 09 | Kwestia Smaku | Food & Beverages | 1.64× | ||
| 10 | Sports Direct | Fashion & Accessoires | 1.64× | ||
| 11 | Labrador | Pets & Animals | 1.59× | ||
| 12 | Love & Sex | Kids & Family | 1.57× | ||
| 13 | Exfoliation (cosmetology) | Beauty & Wellness | 1.57× | ||
| 14 | Online food ordering | Food & Beverages | 1.55× | ||
| 15 | Wedding Planners | Kids & Family | 1.55× | ||
| 16 | Instant Gaming | Games | 1.54× | ||
| 17 | Rossmann | Shopping | 1.53× | ||
| 18 | YouTube Music | Internet & Social Media | 1.53× | ||
| 19 | Deichmann | Shopping | 1.51× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.06× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.89× | |
| Career Orientation | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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