A data profile of the people who buy, follow and care about Live events in Indonesia — modelled from more than twelve digital signal sources. Live events has an estimated audience of 13,211,881 people in Indonesia.
Live events has an estimated audience of 13,211,881 people in Indonesia. 46.5% are female, 53.5% are male, average age 34.2. Top brand affinities: Traveloka, Bars, FamilyMart, Allkpop, Astro (Malaysian satellite television).
Top brand affinities include Traveloka, Bars, FamilyMart, with strongest over-indexing on Traveloka (1.65× the country average).
Demographically, the Live events audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.
The typical Live events fan in Indonesia is balanced, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Live events profile in Indonesia.
46.5% are female, 53.5% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 34.2 |
| Estimated audience size | 13,211,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Live events audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 1.86× | ||
| 02 | Digital art | Arts & Culture | 1.83× | ||
| 03 | Beşiktaş J.K. | Sports | 1.82× | ||
| 04 | Longchamp | Fashion & Accessoires | 1.71× | ||
| 05 | 2NE1 | Music & Radio | 1.70× | ||
| 06 | Astro (Malaysian satellite television) | Movies & TV | 1.68× | ||
| 07 | 7-Eleven | Shopping | 1.67× | ||
| 08 | Allkpop | Music & Radio | 1.66× | ||
| 09 | Traveloka | Travel & Leisure | 1.65× | ||
| 10 | Shinee | Music & Radio | 1.64× | ||
| 11 | Sewing machine | Home & Garden | 1.63× | ||
| 12 | Bars | Travel & Leisure | 1.62× | ||
| 13 | FamilyMart | Shopping | 1.62× | ||
| 14 | Scholarship | Kids & Family | 1.61× | ||
| 15 | Self-love | Health | 1.56× | ||
| 16 | Primary school | Kids & Family | 1.56× | ||
| 17 | CIMB | Business & Career | 1.55× | ||
| 18 | GitHub | Internet & Social Media | 1.53× | ||
| 19 | Maybank | Business & Career | 1.53× | ||
| 20 | Blood donation | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.11× | |
| Career Orientation | POWER | 1.10× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.88× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Community Orientation | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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