A data profile of the people who buy, follow and care about Live events in Colombia — modelled from more than twelve digital signal sources. Live events has an estimated audience of 9,589,743 people in Colombia.
Live events has an estimated audience of 9,589,743 people in Colombia. 53.3% are female, 46.7% are male, average age 35.5.
Demographically, the Live events audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The key figures that characterise the Live events profile in Colombia.
53.3% are female, 46.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.5 |
| Estimated audience size | 9,589,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Live events audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.07× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Indulgence | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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