Rascasse Audience Intelligence

Live events Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Live events in United Arab Emirates — modelled from more than twelve digital signal sources. Live events has an estimated audience of 5,577,707 people in United Arab Emirates.

#21among Topic in United Arab Emirates
#1in Music & Radio

The average Live events fan in United Arab Emirates is 35.4 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Morocco, Cairo, Algeria, with strongest over-indexing on Morocco (1.55× the country average).

Demographically, the Live events audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Live events fan in United Arab Emirates is more male, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Morocco.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Live events profile in United Arab Emirates.

Audience size
5.6M
in United Arab Emirates
Gender
32.0%
68.0% male
Age
35.4
average years
Country rank
#38
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Live events fans

32.0% are female, 68.0% are male, average age 35.4.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Live events audience in United Arab Emirates
MetricValue
Female32.0%
Male68.0%
Average age35.4
Estimated audience size5,577,707
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Live events audience in United Arab Emirates
Age bracketShare%
16-1914%
20-2935%
30-3929%
40-4915%
50+6%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Live events audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Live events
CountryShare
United States18.6%
Japan6.9%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Live events audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Live events fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Fujairah~200K1.18×
02Ras Al Khaimah~300K1.06×
03Emirate of Ajman~600K0.99×
04Emirate of Sharjah~1M0.93×
05Emirate of Abu Dhabi~2M0.88×
06Dubai~3M0.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Live events audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Live events audience
#·InterestCategoryAffinity×
01DecorationHome & Garden1.87×
02CasablancaTravel & Leisure1.86×
03AlgeriaTravel & Leisure1.82×
04Forex FactoryBusiness & Career1.80×
05Long hairBeauty & Wellness1.76×
06MicrobladingBeauty & Wellness1.74×
07StrawberryFood & Beverages1.73×
08Huda BeautyBeauty & Wellness1.69×
09forex traderBusiness & Career1.67×
10BodrumTravel & Leisure1.64×
11Curly HairBeauty & Wellness1.63×
12DeodorantBeauty & Wellness1.63×
13CairoTravel & Leisure1.61×
14Mother's DayKids & Family1.58×
15ScarfFashion & Accessoires1.57×
16HatFashion & Accessoires1.57×
17CandleHome & Garden1.56×
18MoroccoTravel & Leisure1.55×
19Nail artBeauty & Wellness1.52×
20Flower bouquetHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Live events audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Live events audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.07×
Pet OwnershipJOY1.05×
MindfulnessBALANCE1.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Live events audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
CreativityOPEN0.96×
Community OrientationOPEN0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Live events have in United Arab Emirates?

Live events has an estimated audience of 5,577,707 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Live events fans?

32.0% of Live events fans are female, 68.0% are male, with an average age of 35.4 years.

03

Which brands do Live events fans like most?

Live events fans show strongest brand affinity for Morocco (1.55×), Cairo (1.61×), and Algeria (1.82×) over the country average.

04

Where do Live events fans live in United Arab Emirates?

Live events fans in United Arab Emirates are most concentrated in Dubai (reach ~3M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Live events fans also like?

Beyond Live events itself, the audience over-indexes on Cairo (1.61×), Algeria (1.82×), Scarf (1.57×), and Mother's Day (1.58×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →