A data profile of the people who buy, follow and care about Live events in Switzerland — modelled from more than twelve digital signal sources. Live events has an estimated audience of 4,249,993 people in Switzerland.
Live events has an estimated audience of 4,249,993 people in Switzerland. 53.4% are female, 46.6% are male, average age 40.8. Top brand affinities: Musical theatre, Labrador Retriever, Piano, French Bulldog, Shih Tzu.
Top brand affinities include Musical theatre, Labrador Retriever, Piano, with strongest over-indexing on Musical theatre (1.72× the country average).
Demographically, the Live events audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
The typical Live events fan in Switzerland is balanced, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Musical theatre.
The key figures that characterise the Live events profile in Switzerland.
53.4% are female, 46.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 40.8 |
| Estimated audience size | 4,249,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Live events audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arezzo | Travel & Leisure | 2.75× | ||
| 02 | Saxophone | Music & Radio | 1.91× | ||
| 03 | TUI | Travel & Leisure | 1.84× | ||
| 04 | Cello | Music & Radio | 1.83× | ||
| 05 | Shih Tzu | Pets & Animals | 1.78× | ||
| 06 | Harrods | Shopping | 1.74× | ||
| 07 | Musical theatre | Movies & TV | 1.72× | ||
| 08 | Street art | Arts & Culture | 1.70× | ||
| 09 | Poodle | Pets & Animals | 1.69× | ||
| 10 | Siberian Husky | Pets & Animals | 1.69× | ||
| 11 | Beagle | Pets & Animals | 1.69× | ||
| 12 | Stradivarius | Shopping | 1.65× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 1.62× | ||
| 14 | British Shorthair | Pets & Animals | 1.62× | ||
| 15 | Piano | Music & Radio | 1.61× | ||
| 16 | Bulldog | Pets & Animals | 1.60× | ||
| 17 | High school | Business & Career | 1.60× | ||
| 18 | Labrador Retriever | Pets & Animals | 1.59× | ||
| 19 | French Bulldog | Pets & Animals | 1.59× | ||
| 20 | COS | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.14× | |
| Indulgence | JOY | 1.13× | |
| Healthy Lifestyle | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Creativity | OPEN | 0.95× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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