A data profile of the people who buy, follow and care about Empik in Poland — modelled from more than twelve digital signal sources. Empik has an estimated audience of 6,263,595 people in Poland.
Empik has an estimated audience of 6,263,595 people in Poland. 73.5% are female, 26.5% are male, average age 38.1. Top brand affinities: Kaufland, Auchan, Castorama, Pepco, Rossmann.
Top brand affinities include Kaufland, Auchan, Castorama, with strongest over-indexing on Kaufland (1.63× the country average).
Demographically, the Empik audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Individualism.
The typical Empik fan in Poland is more female, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Kaufland.
The key figures that characterise the Empik profile in Poland.
73.5% are female, 26.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 38.1 |
| Estimated audience size | 6,263,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Empik audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 93.6% |
| Germany | 1.2% |
| United Kingdom | 1.0% |
The strongest cross-interests of the Empik audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kwestia Smaku | Food & Beverages | 2.07× | ||
| 02 | Rossmann | Shopping | 1.88× | ||
| 03 | Cabaret | Arts & Culture | 1.82× | ||
| 04 | Cyfrowy Polsat | Movies & TV | 1.70× | ||
| 05 | Polsat | Movies & TV | 1.69× | ||
| 06 | TVP Sport | Sports | 1.67× | ||
| 07 | Kaufland | Shopping | 1.63× | ||
| 08 | Finland | Travel & Leisure | 1.63× | ||
| 09 | Skirt | Fashion & Accessoires | 1.61× | ||
| 10 | Biedronka | Shopping | 1.59× | ||
| 11 | Blouse | Fashion & Accessoires | 1.58× | ||
| 12 | Parent | Kids & Family | 1.58× | ||
| 13 | Smyk | Shopping | 1.58× | ||
| 14 | M jak miłość | Movies & TV | 1.58× | ||
| 15 | Castorama | Shopping | 1.57× | ||
| 16 | Pepco | Fashion & Accessoires | 1.56× | ||
| 17 | Sephora | Shopping | 1.56× | ||
| 18 | Auchan | Shopping | 1.55× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Individualism | JOY | 1.36× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Urban Lifestyle | OPEN | 1.11× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Empik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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