A data profile of the people who buy, follow and care about Cyfrowy Polsat in Poland — modelled from more than twelve digital signal sources. Cyfrowy Polsat has an estimated audience of 3,098,753 people in Poland.
Cyfrowy Polsat has an estimated audience of 3,098,753 people in Poland. 59.9% are female, 40.1% are male, average age 38.9. Top brand affinities: Polsat, M jak miłość, Onet.pl, Katowice, Rowing club.
Top brand affinities include Polsat, M jak miłość, Onet.pl, with strongest over-indexing on Polsat (5.98× the country average).
Demographically, the Cyfrowy Polsat audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Cyfrowy Polsat fan in Poland is more female, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Polsat.
The key figures that characterise the Cyfrowy Polsat profile in Poland.
59.9% are female, 40.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 38.9 |
| Estimated audience size | 3,098,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Cyfrowy Polsat audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 85.7% |
| United Kingdom | 5.2% |
| Germany | 4.2% |
The strongest cross-interests of the Cyfrowy Polsat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rowing club | Sports | 8.81× | ||
| 02 | TV4 (Poland) | Movies & TV | 8.69× | ||
| 03 | VK (social network) | Internet & Social Media | 7.76× | ||
| 04 | Constitutional law | Politics & Society | 6.97× | ||
| 05 | Polskie Radio | Music & Radio | 6.04× | ||
| 06 | Polsat | Movies & TV | 5.98× | ||
| 07 | Timpani | Music & Radio | 5.13× | ||
| 08 | Climbing shoe | Sports | 5.10× | ||
| 09 | M jak miłość | Movies & TV | 4.97× | ||
| 10 | Katowice | Travel & Leisure | 4.34× | ||
| 11 | Radio Eska | Music & Radio | 3.99× | ||
| 12 | Garage door | Home & Garden | 3.23× | ||
| 13 | Czech Republic | Travel & Leisure | 3.06× | ||
| 14 | TVP Sport | Sports | 2.77× | ||
| 15 | Biedronka | Shopping | 2.32× | ||
| 16 | Onet.pl | News | 2.14× | ||
| 17 | RTV Euro AGD | Shopping | 2.06× | ||
| 18 | MBank | Business & Career | 1.98× | ||
| 19 | Empik | Shopping | 1.80× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.09× | |
| Urban Lifestyle | OPEN | 2.02× | |
| Family Orientation | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Cyfrowy Polsat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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