A data profile of the people who buy, follow and care about Onet.pl in Poland — modelled from more than twelve digital signal sources. Onet.pl has an estimated audience of 8,824,986 people in Poland.
Onet.pl has an estimated audience of 8,824,986 people in Poland. 66.3% are female, 33.7% are male, average age 39.6. Top brand affinities: Wirtualna Polska, M jak miłość, TVP Sport, RMF FM, Dzień Dobry TVN.
Top brand affinities include Wirtualna Polska, M jak miłość, TVP Sport, with strongest over-indexing on Wirtualna Polska (5.26× the country average).
Demographically, the Onet.pl audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Onet.pl fan in Poland is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Wirtualna Polska.
The key figures that characterise the Onet.pl profile in Poland.
66.3% are female, 33.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 39.6 |
| Estimated audience size | 8,824,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Onet.pl audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 53.4% |
| Germany | 12.7% |
| United States | 8.4% |
The strongest cross-interests of the Onet.pl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wirtualna Polska | News | 5.26× | ||
| 02 | Sting (musician) | Music & Radio | 4.76× | ||
| 03 | Dzień Dobry TVN | Movies & TV | 3.80× | ||
| 04 | Court | Business & Career | 3.27× | ||
| 05 | M jak miłość | Movies & TV | 3.25× | ||
| 06 | TVP Sport | Sports | 2.75× | ||
| 07 | RMF FM | Music & Radio | 2.72× | ||
| 08 | Radio ZET | Music & Radio | 2.70× | ||
| 09 | Activism | Politics & Society | 2.21× | ||
| 10 | Polsat | Movies & TV | 2.18× | ||
| 11 | Cyfrowy Polsat | Movies & TV | 2.06× | ||
| 12 | Internet & Social Media | 1.89× | |||
| 13 | Donald Tusk | Politics & Society | 1.89× | ||
| 14 | Medicine | Business & Career | 1.65× | ||
| 15 | Handbags | Fashion & Accessoires | 1.63× | ||
| 16 | Polish language | Politics & Society | 1.58× | ||
| 17 | MBank | Business & Career | 1.58× | ||
| 18 | Discount stores | Shopping | 1.56× | ||
| 19 | Law | Business & Career | 1.56× | ||
| 20 | Fashion design | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.60× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.30× | |
| Convenience Orientation | PREMIUM | 0.43× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Onet.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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