A data profile of the people who buy, follow and care about Discount stores in Poland — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 6,122,746 people in Poland.
Discount stores has an estimated audience of 6,122,746 people in Poland. 72.0% are female, 28.0% are male, average age 43.4. Top brand affinities: Auchan, Super Express, Discounts and allowances, Smyk, Skirt.
Top brand affinities include Auchan, Super Express, Discounts and allowances, with strongest over-indexing on Auchan (1.53× the country average).
Demographically, the Discount stores audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Discount stores fan in Poland is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Auchan.
The key figures that characterise the Discount stores profile in Poland.
72.0% are female, 28.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.4 |
| Estimated audience size | 6,122,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Discount stores audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 2.07× | ||
| 02 | KiK | Shopping | 1.88× | ||
| 03 | Child development | Business & Career | 1.80× | ||
| 04 | Smyk | Shopping | 1.79× | ||
| 05 | Plus-size clothing | Fashion & Accessoires | 1.78× | ||
| 06 | Curtain | Home & Garden | 1.78× | ||
| 07 | Super Express | News | 1.75× | ||
| 08 | Deal of the day | Shopping | 1.70× | ||
| 09 | Causeway Bay | Travel & Leisure | 1.67× | ||
| 10 | Skirt | Fashion & Accessoires | 1.61× | ||
| 11 | Big Star | Music & Radio | 1.58× | ||
| 12 | Discounts and allowances | Shopping | 1.56× | ||
| 13 | Blouse | Fashion & Accessoires | 1.56× | ||
| 14 | Manicure | Beauty & Wellness | 1.56× | ||
| 15 | Deichmann | Shopping | 1.56× | ||
| 16 | Biedronka | Shopping | 1.55× | ||
| 17 | Aldi | Shopping | 1.54× | ||
| 18 | Auchan | Shopping | 1.53× | ||
| 19 | Kindergarten | Kids & Family | 1.51× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.55× | |
| Price Sensitivity | PREMIUM | 0.96× | |
| Need for Security | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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