A data profile of the people who buy, follow and care about Big Star in Poland — modelled from more than twelve digital signal sources. Big Star has an estimated audience of 1,493,988 people in Poland.
Big Star has an estimated audience of 1,493,988 people in Poland. 79.6% are female, 20.4% are male, average age 34.4. Top brand affinities: IKEA, Organic food, Lidl, Love & Sex, H&M.
Top brand affinities include IKEA, Organic food, Lidl, with strongest over-indexing on IKEA (1.53× the country average).
Demographically, the Big Star audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Big Star fan in Poland is more female, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Big Star profile in Poland.
79.6% are female, 20.4% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 34.4 |
| Estimated audience size | 1,493,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 33% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Big Star audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 69.6% |
| United States | 16.0% |
| Germany | 3.0% |
The strongest cross-interests of the Big Star audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crocs | Fashion & Accessoires | 4.34× | ||
| 02 | Love & Sex | Kids & Family | 3.76× | ||
| 03 | Primark | Shopping | 2.70× | ||
| 04 | Organic farming | Food & Beverages | 2.52× | ||
| 05 | Cocktail | Food & Beverages | 2.35× | ||
| 06 | New Balance | Fashion & Accessoires | 2.21× | ||
| 07 | Organic food | Food & Beverages | 2.02× | ||
| 08 | H&M | Shopping | 2.00× | ||
| 09 | Manicure | Beauty & Wellness | 1.97× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.95× | ||
| 11 | Handbags | Fashion & Accessoires | 1.86× | ||
| 12 | Discounts and allowances | Shopping | 1.82× | ||
| 13 | Adidas | Fashion & Accessoires | 1.80× | ||
| 14 | Lidl | Shopping | 1.65× | ||
| 15 | Fragrances | Beauty & Wellness | 1.60× | ||
| 16 | Discount stores | Shopping | 1.58× | ||
| 17 | Shopping malls | Shopping | 1.57× | ||
| 18 | Media Markt | Shopping | 1.57× | ||
| 19 | IKEA | Home & Garden | 1.53× | ||
| 20 | Ryanair | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Creativity | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Big Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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