A data profile of the people who buy, follow and care about New Balance in Poland — modelled from more than twelve digital signal sources. New Balance has an estimated audience of 2,389,812 people in Poland.
New Balance has an estimated audience of 2,389,812 people in Poland. 56.9% are female, 43.1% are male, average age 34.2. Top brand affinities: Nike, Skirt, Smyk, Adidas, Sportswear (activewear).
Top brand affinities include Nike, Skirt, Smyk, with strongest over-indexing on Nike (1.61× the country average).
Demographically, the New Balance audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical New Balance fan in Poland is more female, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Nike.
The key figures that characterise the New Balance profile in Poland.
56.9% are female, 43.1% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 34.2 |
| Estimated audience size | 2,389,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 7% |
of the worldwide New Balance audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.1% |
| Italy | 5.1% |
The strongest cross-interests of the New Balance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Climbing shoe | Sports | 3.10× | ||
| 02 | Uniqlo | Shopping | 2.70× | ||
| 03 | Big Star | Music & Radio | 2.21× | ||
| 04 | Reebok | Fashion & Accessoires | 1.86× | ||
| 05 | Bershka | Shopping | 1.69× | ||
| 06 | WITTCHEN | Fashion & Accessoires | 1.68× | ||
| 07 | Adidas | Fashion & Accessoires | 1.67× | ||
| 08 | Government | Politics & Society | 1.65× | ||
| 09 | Smyk | Shopping | 1.63× | ||
| 10 | Nike | Fashion & Accessoires | 1.61× | ||
| 11 | Cardigan (sweater) | Fashion & Accessoires | 1.58× | ||
| 12 | Stradivarius | Shopping | 1.57× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.56× | ||
| 14 | Newsletter | Technology & Electronics | 1.56× | ||
| 15 | Impulse purchase | Shopping | 1.53× | ||
| 16 | Sweater | Fashion & Accessoires | 1.52× | ||
| 17 | Skirt | Fashion & Accessoires | 1.51× | ||
| 18 | Jeans | Fashion & Accessoires | 1.51× | ||
| 19 | Deichmann | Shopping | 1.51× | ||
| 20 | Holiday cottage | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Individualism | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.78× | |
| Urban Lifestyle | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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