Rascasse Audience Intelligence

Big Star Audience in United States

Name: Big Star — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Big Star in United States — modelled from more than twelve digital signal sources. Big Star has an estimated audience of 343,371 people in United States.

#728among Band in United States #11232among Person in United States #6510in Music & Radio

The average Big Star fan in United States is 36.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Mortgage loans, FedEx, Discount stores, with strongest over-indexing on Mortgage loans (2.58× the country average).

Demographically, the Big Star audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Star fan in United States is more female, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Star profile in United States.

Audience size

343K

in United States

Gender

58.9%♀

41.1% male

Age

36.5

average years

Country rank

#45066

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Big Star fans

58.9% are female, 41.1% are male, average age 36.5.

Fig. 02

Gender split

58.9%

Female

41.1%

Male

Demographic split for Big Star audience in United States
Metric	Value
Female	58.9%
Male	41.1%
Average age	36.5
Estimated audience size	343,371

Fig. 03

Age distribution

Age distribution of the Big Star audience in United States
Age bracket	Share	%
16-19		25%
20-29		21%
30-39		21%
40-49		21%
50+		12%

Fig. 04

Worldwide distribution

16.0%

of the worldwide Big Star audience comes from United States.

Worldwide audience distribution share by country for Big Star
Country	Share
Poland	69.6%
United States	16.0%
Germany	3.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Star audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Star fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~70K	6.15×
02	Wisconsin	~20K	4.78×
03	Arkansas	~9K	3.24×
04	Mississippi	~9K	3.21×
05	Alabama	~10K	2.12×
06	Louisiana	~6K	1.48×
07	Tennessee	~8K	1.22×
08	Texas	~30K	1.18×
09	Ohio	~10K	1.18×
10	Pennsylvania	~10K	0.97×
11	Vermont	<1K	0.86×
12	Alaska	<1K	0.84×
13	Oregon	~3K	0.82×
14	South Dakota	<1K	0.80×
15	Washington	~5K	0.79×
16	Iowa	~2K	0.79×
17	New Mexico	~1K	0.79×
18	Montana	<1K	0.79×
19	Kansas	~2K	0.78×
20	North Dakota	<1K	0.78×
21	Oklahoma	~3K	0.77×
22	Rhode Island	<1K	0.76×
23	Washington, District of Columbia	<1K	0.76×
24	Indiana	~5K	0.75×
25	Maine	<1K	0.75×
26	Michigan	~6K	0.74×
27	Missouri	~4K	0.74×
28	Nebraska	~1K	0.74×
29	California	~30K	0.73×
30	Minnesota	~3K	0.73×
31	West Virginia	~1K	0.72×
32	Delaware	<1K	0.72×
33	New Hampshire	<1K	0.71×
34	Idaho	~1K	0.70×
35	Kentucky	~3K	0.69×
36	Hawaii	<1K	0.68×
37	Massachusetts	~4K	0.67×
38	Utah	~2K	0.67×
39	Colorado	~3K	0.66×
40	Connecticut	~2K	0.66×
41	Georgia	~7K	0.64×
42	Arizona	~4K	0.64×
43	New York	~10K	0.63×
44	New Jersey	~5K	0.63×
45	Virginia	~5K	0.63×
46	North Carolina	~6K	0.61×
47	Nevada	~2K	0.61×
48	Maryland	~3K	0.60×
49	South Carolina	~3K	0.56×
50	Florida	~10K	0.52×

Affinity by region — Big Star, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Star audience
#	Interest	Category	×
01	Buick	Cars & Mobility	5.18×
02	Weather forecasting	Home & Garden	3.75×
03	Kia Motors	Cars & Mobility	3.38×
04	FedEx	Business & Career	3.26×
05	Solar energy	Home & Garden	3.15×
06	Renewable energy	Business & Career	3.14×
07	Sustainable energy	Home & Garden	3.02×
08	Vehicle insurance	Cars & Mobility	2.92×
09	Discount stores	Shopping	2.82×
10	First class travel	Travel & Leisure	2.64×
11	Mortgage loans	Business & Career	2.58×
12	Pizza Hut	Food & Beverages	2.10×
13	Subway	Food & Beverages	2.09×
14	Shopping malls	Shopping	2.08×
15	McDonald's	Food & Beverages	1.88×
16	Domino's Pizza	Food & Beverages	1.81×
17	Pinterest	Internet & Social Media	1.78×
18	Barbecue	Food & Beverages	1.73×
19	Airbnb	Travel & Leisure	1.62×
20	Furniture	Home & Garden	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Big Star audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.51×
Price Sensitivity	PREMIUM	1.90×
Family Orientation	CONSERVATISM	1.80×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Big Star audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.50×
Mindfulness	BALANCE	0.58×
Healthy Lifestyle	BALANCE	0.68×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Big Star have in United States?

Big Star has an estimated audience of 343,371 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Big Star fans?

58.9% of Big Star fans are female, 41.1% are male, with an average age of 36.5 years.

Which brands do Big Star fans like most?

Big Star fans show strongest brand affinity for Mortgage loans (2.58×), FedEx (3.26×), and Discount stores (2.82×) over the country average.

Where do Big Star fans live in United States?

Big Star fans in United States are most concentrated in Illinois (reach ~70K), Texas (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Big Star fans also like?

Beyond Big Star itself, the audience over-indexes on FedEx (3.26×), Discount stores (2.82×), Solar energy (3.15×), and Pinterest (1.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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