A data profile of the people who buy, follow and care about Lidl in Poland — modelled from more than twelve digital signal sources. Lidl has an estimated audience of 7,027,380 people in Poland.
Lidl has an estimated audience of 7,027,380 people in Poland. 73.9% are female, 26.1% are male, average age 38.7. Top brand affinities: Auchan, Kaufland, Smyk, Super Express, Office 365.
Top brand affinities include Auchan, Kaufland, Smyk, with strongest over-indexing on Auchan (2.14× the country average).
Demographically, the Lidl audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Lidl fan in Poland is more female, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Auchan.
The key figures that characterise the Lidl profile in Poland.
73.9% are female, 26.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 38.7 |
| Estimated audience size | 7,027,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
The strongest cross-interests of the Lidl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 2.38× | ||
| 02 | Auchan | Shopping | 2.14× | ||
| 03 | Smyk | Shopping | 2.12× | ||
| 04 | Bonprix | Shopping | 2.12× | ||
| 05 | Kaufland | Shopping | 2.05× | ||
| 06 | KiK | Shopping | 2.02× | ||
| 07 | Super Express | News | 1.92× | ||
| 08 | Child development | Business & Career | 1.87× | ||
| 09 | Prime (film) | Movies & TV | 1.75× | ||
| 10 | Bricomarché | Home & Garden | 1.70× | ||
| 11 | Biedronka | Shopping | 1.68× | ||
| 12 | Kindergarten | Kids & Family | 1.65× | ||
| 13 | JYSK | Home & Garden | 1.59× | ||
| 14 | Gmail | Internet & Social Media | 1.56× | ||
| 15 | Supermarket | Shopping | 1.56× | ||
| 16 | Black Red White | Home & Garden | 1.55× | ||
| 17 | WITTCHEN | Fashion & Accessoires | 1.53× | ||
| 18 | Carrefour | Shopping | 1.52× | ||
| 19 | Childhood | Kids & Family | 1.52× | ||
| 20 | Deichmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.85× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Quality Awareness | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.17× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Travelling | THRILL | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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