A data profile of the people who buy, follow and care about Adidas in Poland — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 3,383,195 people in Poland.
Adidas has an estimated audience of 3,383,195 people in Poland. 58.8% are female, 41.2% are male, average age 34.3. Top brand affinities: Uniqlo, New Balance, Big Star, Child development, Government.
Top brand affinities include Uniqlo, New Balance, Big Star, with strongest over-indexing on Uniqlo (2.64× the country average).
Demographically, the Adidas audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Adidas fan in Poland is more female, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Adidas profile in Poland.
58.8% are female, 41.2% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 34.3 |
| Estimated audience size | 3,383,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 8% |
of the worldwide Adidas audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.64× | ||
| 02 | Skechers | Fashion & Accessoires | 2.49× | ||
| 03 | Climbing shoe | Sports | 2.27× | ||
| 04 | Big Star | Music & Radio | 1.80× | ||
| 05 | Child development | Business & Career | 1.75× | ||
| 06 | Hot Wheels | Kids & Family | 1.74× | ||
| 07 | Reebok | Fashion & Accessoires | 1.69× | ||
| 08 | Creative entrepreneurship | Business & Career | 1.68× | ||
| 09 | DeeZee | Fashion & Accessoires | 1.67× | ||
| 10 | Highball | Food & Beverages | 1.67× | ||
| 11 | Sugarcane | Food & Beverages | 1.65× | ||
| 12 | New Balance | Fashion & Accessoires | 1.63× | ||
| 13 | Government | Politics & Society | 1.62× | ||
| 14 | Mentha | Food & Beverages | 1.61× | ||
| 15 | Sabrina Carpenter | Music & Radio | 1.61× | ||
| 16 | Mojito | Food & Beverages | 1.61× | ||
| 17 | Jenna Ortega | Movies & TV | 1.58× | ||
| 18 | Zalando Lounge | Shopping | 1.58× | ||
| 19 | Millie Bobby Brown | Movies & TV | 1.56× | ||
| 20 | Pull&Bear | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.21× | |
| Patriotism | CONSERVATISM | 1.14× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Sustainability | BALANCE | 0.75× | |
| Urban Lifestyle | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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