A data profile of the people who buy, follow and care about Media Markt in Poland — modelled from more than twelve digital signal sources. Media Markt has an estimated audience of 4,378,753 people in Poland.
Media Markt has an estimated audience of 4,378,753 people in Poland. 45.8% are female, 54.2% are male, average age 41.7. Top brand affinities: RTV Euro AGD, Wisła Kraków, OLX, Rossmann, Lidl.
Top brand affinities include RTV Euro AGD, Wisła Kraków, OLX, with strongest over-indexing on RTV Euro AGD (5.9× the country average).
Demographically, the Media Markt audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Media Markt fan in Poland is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for RTV Euro AGD.
The key figures that characterise the Media Markt profile in Poland.
45.8% are female, 54.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.7 |
| Estimated audience size | 4,378,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
The strongest cross-interests of the Media Markt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saturn | Travel & Leisure | 7.07× | ||
| 02 | Savings bank | Business & Career | 7.03× | ||
| 03 | RTV Euro AGD | Shopping | 5.90× | ||
| 04 | Tumblr | Internet & Social Media | 3.46× | ||
| 05 | Siberian Husky | Pets & Animals | 3.22× | ||
| 06 | Portfolio (finance) | Business & Career | 3.21× | ||
| 07 | K-pop | Music & Radio | 3.20× | ||
| 08 | KPop Demon Hunters | Movies & TV | 2.61× | ||
| 09 | Wisła Kraków | Sports | 2.49× | ||
| 10 | Górnik Zabrze | Sports | 2.49× | ||
| 11 | Pogoń Szczecin | Sports | 2.49× | ||
| 12 | Payment system | Shopping | 2.44× | ||
| 13 | OLX | Shopping | 2.22× | ||
| 14 | Konfrontacja Sztuk Walki | Sports | 2.08× | ||
| 15 | Rossmann | Shopping | 2.05× | ||
| 16 | Decathlon | Shopping | 1.77× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Manchester United F.C. | Sports | 1.60× | ||
| 19 | Lidl | Shopping | 1.56× | ||
| 20 | Rituals | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Design Affinity | PREMIUM | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.62× | |
| Travelling | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Media Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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