A data profile of the people who buy, follow and care about Wisła Kraków in Poland — modelled from more than twelve digital signal sources. Wisła Kraków has an estimated audience of 3,905,025 people in Poland.
Wisła Kraków has an estimated audience of 3,905,025 people in Poland. 31.9% are female, 68.1% are male, average age 28.9. Top brand affinities: Darts, Wojciech Szczęsny, Borussia Dortmund, Lech Poznań, Ekstraklasa.
Top brand affinities include Darts, Wojciech Szczęsny, Borussia Dortmund, with strongest over-indexing on Darts (11.76× the country average).
Demographically, the Wisła Kraków audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Wisła Kraków fan in Poland is more male, around 28.9 years old, with strong Spirituality tendencies and a notable affinity for Darts.
The key figures that characterise the Wisła Kraków profile in Poland.
31.9% are female, 68.1% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 28.9 |
| Estimated audience size | 3,905,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Wisła Kraków audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 80.7% |
| Germany | 2.2% |
| United Kingdom | 2.1% |
The strongest cross-interests of the Wisła Kraków audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Darts | Sports | 11.76× | ||
| 02 | Wojciech Szczęsny | Sports | 11.76× | ||
| 03 | Jakub Błaszczykowski | Sports | 11.76× | ||
| 04 | Eintracht Frankfurt | Sports | 11.76× | ||
| 05 | Grzegorz Krychowiak | Sports | 11.57× | ||
| 06 | RB Leipzig | Sports | 10.45× | ||
| 07 | Borussia Dortmund | Sports | 7.12× | ||
| 08 | Marc-André ter Stegen | Sports | 6.10× | ||
| 09 | FC Bayern Munich | Sports | 4.93× | ||
| 10 | Paris Saint-Germain | Sports | 3.70× | ||
| 11 | La Liga | Sports | 3.48× | ||
| 12 | Manchester City F.C. | Sports | 3.38× | ||
| 13 | Ekstraklasa | Sports | 2.88× | ||
| 14 | Premier League | Sports | 2.69× | ||
| 15 | Lech Poznań | Sports | 2.55× | ||
| 16 | Media Markt | Shopping | 2.49× | ||
| 17 | UEFA Champions League | Sports | 2.32× | ||
| 18 | Mixed martial arts | Sports | 2.25× | ||
| 19 | FC Barcelona | Sports | 1.82× | ||
| 20 | MBank | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Risk Appetite | THRILL | 1.26× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Pet Ownership | JOY | 0.61× | |
| Creativity | OPEN | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wisła Kraków. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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