A data profile of the people who buy, follow and care about Mixed martial arts in Poland — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 2,914,341 people in Poland.
Mixed martial arts has an estimated audience of 2,914,341 people in Poland. 19.4% are female, 80.6% are male, average age 35.3. Top brand affinities: Martial arts, Lech Poznań, Wisła Kraków, Ekstraklasa, Betclic.
Top brand affinities include Martial arts, Lech Poznań, Wisła Kraków, with strongest over-indexing on Martial arts (3.53× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.
The typical Mixed martial arts fan in Poland is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Martial arts.
The key figures that characterise the Mixed martial arts profile in Poland.
19.4% are female, 80.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 35.3 |
| Estimated audience size | 2,914,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Mixed martial arts audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martial arts | Sports | 3.53× | ||
| 02 | Lightweight (MMA) | Sports | 3.46× | ||
| 03 | Welterweight (MMA) | Sports | 3.07× | ||
| 04 | Heavyweight (MMA) | Sports | 2.97× | ||
| 05 | YouTube Music | Internet & Social Media | 2.39× | ||
| 06 | Professional wrestling | Sports | 2.33× | ||
| 07 | Wisła Kraków | Sports | 2.25× | ||
| 08 | Górnik Zabrze | Sports | 2.25× | ||
| 09 | Pogoń Szczecin | Sports | 2.25× | ||
| 10 | Ekstraklasa | Sports | 2.11× | ||
| 11 | Contemporary R&B | Music & Radio | 2.07× | ||
| 12 | Lech Poznań | Sports | 2.00× | ||
| 13 | Betclic | Games | 1.98× | ||
| 14 | Radio broadcasting | Music & Radio | 1.78× | ||
| 15 | Ultimate Fighting Championship | Sports | 1.67× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.62× | ||
| 17 | Robert Lewandowski | Sports | 1.62× | ||
| 18 | Team sport | Sports | 1.58× | ||
| 19 | UEFA Champions League | Sports | 1.51× | ||
| 20 | Orange | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.76× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.24× | |
| Individualism | JOY | 0.25× | |
| Travelling | THRILL | 0.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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