A data profile of the people who buy, follow and care about Premier League in Poland — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,845,689 people in Poland.
Premier League has an estimated audience of 1,845,689 people in Poland. 24.1% are female, 75.9% are male, average age 33.1. Top brand affinities: FC Barcelona, UEFA Champions League, Soccer, UEFA Europa League, Ekstraklasa.
Top brand affinities include FC Barcelona, UEFA Champions League, Soccer, with strongest over-indexing on FC Barcelona (3.52× the country average).
Demographically, the Premier League audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Premier League fan in Poland is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Premier League profile in Poland.
24.1% are female, 75.9% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 33.1 |
| Estimated audience size | 1,845,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 13% |
of the worldwide Premier League audience comes from Poland.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 4.88× | ||
| 02 | Liverpool F.C. | Sports | 4.43× | ||
| 03 | Sofascore | Sports | 4.13× | ||
| 04 | Cristiano Ronaldo | Sports | 3.81× | ||
| 05 | La Liga | Sports | 3.73× | ||
| 06 | Bundesliga | Sports | 3.72× | ||
| 07 | FC Barcelona | Sports | 3.52× | ||
| 08 | Juventus F.C. | Sports | 3.50× | ||
| 09 | UEFA Champions League | Sports | 3.43× | ||
| 10 | Manchester United F.C. | Sports | 3.41× | ||
| 11 | Lamine Yamal | Sports | 3.37× | ||
| 12 | EA Sports FC | Games | 3.13× | ||
| 13 | Team sport | Sports | 2.88× | ||
| 14 | Ekstraklasa | Sports | 2.80× | ||
| 15 | Wisła Kraków | Sports | 2.69× | ||
| 16 | Betclic | Games | 2.63× | ||
| 17 | TVP Sport | Sports | 2.43× | ||
| 18 | Robert Lewandowski | Sports | 2.15× | ||
| 19 | Soccer | Sports | 2.14× | ||
| 20 | Lech Poznań | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Social Media Usage | JOY | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Urban Lifestyle | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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