A data profile of the people who buy, follow and care about FC Barcelona in Poland — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 9,537,163 people in Poland.
FC Barcelona has an estimated audience of 9,537,163 people in Poland. 31.0% are female, 69.0% are male, average age 33.4. Top brand affinities: Soccer, UEFA Champions League, Team sport, Lech Poznań, Premier League.
Top brand affinities include Soccer, UEFA Champions League, Team sport, with strongest over-indexing on Soccer (2.14× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical FC Barcelona fan in Poland is more male, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Soccer.
The key figures that characterise the FC Barcelona profile in Poland.
31.0% are female, 69.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 33.4 |
| Estimated audience size | 9,537,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide FC Barcelona audience comes from Poland.
| Country | Share |
|---|---|
| United States | 10.6% |
| Spain | 10.1% |
| Indonesia | 4.7% |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marc-André ter Stegen | Sports | 4.95× | ||
| 02 | UEFA Europa League | Sports | 3.48× | ||
| 03 | UEFA Champions League | Sports | 2.93× | ||
| 04 | Premier League | Sports | 2.92× | ||
| 05 | Sofascore | Sports | 2.87× | ||
| 06 | Cristiano Ronaldo | Sports | 2.75× | ||
| 07 | La Liga | Sports | 2.59× | ||
| 08 | Team sport | Sports | 2.51× | ||
| 09 | Real Madrid C.F. | Sports | 2.39× | ||
| 10 | Lamine Yamal | Sports | 2.38× | ||
| 11 | Manchester United F.C. | Sports | 2.36× | ||
| 12 | Soccer | Sports | 2.14× | ||
| 13 | EA Sports FC | Games | 2.13× | ||
| 14 | Wisła Kraków | Sports | 1.82× | ||
| 15 | Ekstraklasa | Sports | 1.82× | ||
| 16 | Betclic | Games | 1.79× | ||
| 17 | Aryna Sabalenka | Sports | 1.67× | ||
| 18 | Lech Poznań | Sports | 1.66× | ||
| 19 | TVP Sport | Sports | 1.66× | ||
| 20 | Robert Lewandowski | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Social Media Usage | JOY | 1.25× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Sustainability | BALANCE | 0.82× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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