A data profile of the people who buy, follow and care about Ekstraklasa in Poland — modelled from more than twelve digital signal sources. Ekstraklasa has an estimated audience of 3,859,168 people in Poland.
Ekstraklasa has an estimated audience of 3,859,168 people in Poland. 25.3% are female, 74.7% are male, average age 34.1. Top brand affinities: FC Barcelona, Wisła Kraków, Soccer, UEFA Champions League, TVP Sport.
Top brand affinities include FC Barcelona, Wisła Kraków, Soccer, with strongest over-indexing on FC Barcelona (2.24× the country average).
Demographically, the Ekstraklasa audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Ekstraklasa fan in Poland is more male, around 34.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Ekstraklasa profile in Poland.
25.3% are female, 74.7% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 34.1 |
| Estimated audience size | 3,859,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
The strongest cross-interests of the Ekstraklasa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bundesliga | Sports | 3.22× | ||
| 02 | Premier League | Sports | 3.03× | ||
| 03 | EA Sports FC | Games | 2.94× | ||
| 04 | Sofascore | Sports | 2.92× | ||
| 05 | Wisła Kraków | Sports | 2.88× | ||
| 06 | Górnik Zabrze | Sports | 2.88× | ||
| 07 | Jagiellonia Białystok | Sports | 2.88× | ||
| 08 | Polsat Sport | Sports | 2.88× | ||
| 09 | Lechia Gdańsk | Sports | 2.88× | ||
| 10 | Manchester United F.C. | Sports | 2.81× | ||
| 11 | UEFA Champions League | Sports | 2.80× | ||
| 12 | TVP Sport | Sports | 2.72× | ||
| 13 | FC Barcelona | Sports | 2.24× | ||
| 14 | Team sport | Sports | 2.07× | ||
| 15 | Robert Lewandowski | Sports | 2.06× | ||
| 16 | Soccer | Sports | 2.04× | ||
| 17 | Kraków | Travel & Leisure | 1.93× | ||
| 18 | Lech Poznań | Sports | 1.83× | ||
| 19 | Ultimate Fighting Championship | Sports | 1.83× | ||
| 20 | PKO Bank Polski | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.90× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.32× | |
| Healthy Lifestyle | BALANCE | 0.49× | |
| Early Adopter Mentality | POWER | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ekstraklasa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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