A data profile of the people who buy, follow and care about PKO Bank Polski in Poland — modelled from more than twelve digital signal sources. PKO Bank Polski has an estimated audience of 4,319,167 people in Poland.
PKO Bank Polski has an estimated audience of 4,319,167 people in Poland. 49.9% are female, 50.1% are male, average age 43.0. Top brand affinities: MBank, BNP Paribas, Rossmann, Fakt, University of Social Sciences and Humanities.
Top brand affinities include MBank, BNP Paribas, Rossmann, with strongest over-indexing on MBank (3.5× the country average).
Demographically, the PKO Bank Polski audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical PKO Bank Polski fan in Poland is balanced, around 43.0 years old, with strong Individualism tendencies and a notable affinity for MBank.
The key figures that characterise the PKO Bank Polski profile in Poland.
49.9% are female, 50.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 43.0 |
| Estimated audience size | 4,319,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide PKO Bank Polski audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 93.8% |
| Germany | 1.6% |
| United States | 1.2% |
The strongest cross-interests of the PKO Bank Polski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waltz | Music & Radio | 14.75× | ||
| 02 | Viennese Waltz | Music & Radio | 13.15× | ||
| 03 | University of Social Sciences and Humanities | Business & Career | 9.29× | ||
| 04 | Jagiellonian University | Business & Career | 8.01× | ||
| 05 | BNP Paribas | Business & Career | 3.90× | ||
| 06 | Dance studio | Sports | 3.56× | ||
| 07 | MBank | Business & Career | 3.50× | ||
| 08 | Rossmann | Shopping | 2.90× | ||
| 09 | Health And Beauty | Beauty & Wellness | 2.69× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 2.66× | ||
| 11 | Child development | Business & Career | 2.59× | ||
| 12 | Kwestia Smaku | Food & Beverages | 2.34× | ||
| 13 | Deichmann | Shopping | 2.29× | ||
| 14 | Childhood | Kids & Family | 1.79× | ||
| 15 | Smyk | Shopping | 1.76× | ||
| 16 | Pepco | Fashion & Accessoires | 1.71× | ||
| 17 | Castorama | Shopping | 1.68× | ||
| 18 | Fakt | News | 1.62× | ||
| 19 | Notino | Shopping | 1.55× | ||
| 20 | Allegro (auction website) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.13× | |
| Quality Awareness | PREMIUM | 1.73× | |
| Healthy Lifestyle | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.66× | |
| Sustainability | BALANCE | 0.79× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for PKO Bank Polski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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