A data profile of the people who buy, follow and care about Notino in Poland — modelled from more than twelve digital signal sources. Notino has an estimated audience of 6,235,330 people in Poland.
Notino has an estimated audience of 6,235,330 people in Poland. 61.8% are female, 38.2% are male, average age 36.1. Top brand affinities: Google Chrome, Love & Sex, Valentine's Day, PUDELEK, Deichmann.
Top brand affinities include Google Chrome, Love & Sex, Valentine's Day, with strongest over-indexing on Google Chrome (28.31× the country average).
Demographically, the Notino audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.
The typical Notino fan in Poland is more female, around 36.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Chrome.
The key figures that characterise the Notino profile in Poland.
61.8% are female, 38.2% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 36.1 |
| Estimated audience size | 6,235,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Notino audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 14.9% |
| Italy | 14.8% |
| Romania | 10.0% |
The strongest cross-interests of the Notino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Chrome | Internet & Social Media | 28.31× | ||
| 02 | Valentine's Day | Kids & Family | 11.27× | ||
| 03 | Love & Sex | Kids & Family | 11.01× | ||
| 04 | Costa Rica | Travel & Leisure | 10.85× | ||
| 05 | CC cream | Beauty & Wellness | 6.54× | ||
| 06 | PUDELEK | News | 3.43× | ||
| 07 | Concealer | Beauty & Wellness | 3.22× | ||
| 08 | Deichmann | Shopping | 3.12× | ||
| 09 | Face powder | Beauty & Wellness | 3.06× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 2.57× | ||
| 11 | Lip gloss | Beauty & Wellness | 2.55× | ||
| 12 | Radio ZET | Music & Radio | 2.54× | ||
| 13 | Waxing | Beauty & Wellness | 2.49× | ||
| 14 | Manicure | Beauty & Wellness | 1.82× | ||
| 15 | Rossmann | Shopping | 1.80× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.73× | ||
| 17 | Skin care | Beauty & Wellness | 1.68× | ||
| 18 | Fast food | Food & Beverages | 1.57× | ||
| 19 | PKO Bank Polski | Business & Career | 1.55× | ||
| 20 | MBank | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.50× | |
| Extroversion | THRILL | 1.41× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 1.00× | |
| Risk Appetite | THRILL | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Notino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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