A data profile of the people who buy, follow and care about Notino in Austria — modelled from more than twelve digital signal sources. Notino has an estimated audience of 1,285,849 people in Austria.
Notino has an estimated audience of 1,285,849 people in Austria. 60.2% are female, 39.8% are male, average age 30.6. Top brand affinities: Hornbach, Austrian Airlines, Hair products, Shoes, Spas.
Top brand affinities include Hornbach, Austrian Airlines, Hair products, with strongest over-indexing on Hornbach (1.83× the country average).
Demographically, the Notino audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Notino fan in Austria is more female, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hornbach.
The key figures that characterise the Notino profile in Austria.
60.2% are female, 39.8% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 30.6 |
| Estimated audience size | 1,285,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Notino audience comes from Austria.
| Country | Share |
|---|---|
| Poland | 14.9% |
| Italy | 14.8% |
| Romania | 10.0% |
The strongest cross-interests of the Notino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 2.57× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.42× | ||
| 03 | Toys | Games | 2.11× | ||
| 04 | Fragrances | Beauty & Wellness | 2.04× | ||
| 05 | Hair products | Beauty & Wellness | 2.00× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.97× | ||
| 07 | Sportswear (activewear) | Fashion & Accessoires | 1.90× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.90× | ||
| 09 | Hornbach | Shopping | 1.83× | ||
| 10 | Deichmann | Shopping | 1.79× | ||
| 11 | Spas | Beauty & Wellness | 1.77× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.76× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.73× | ||
| 14 | Instant messaging | Internet & Social Media | 1.72× | ||
| 15 | Cineplexx Cinemas | Movies & TV | 1.70× | ||
| 16 | Primark | Shopping | 1.69× | ||
| 17 | Skin care | Beauty & Wellness | 1.65× | ||
| 18 | Shoes | Fashion & Accessoires | 1.61× | ||
| 19 | Happiness | Health | 1.55× | ||
| 20 | Wikipedia | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Quality Awareness | PREMIUM | 1.54× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Urban Lifestyle | OPEN | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Notino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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