A data profile of the people who buy, follow and care about Eyelash extensions in Poland — modelled from more than twelve digital signal sources. Eyelash extensions has an estimated audience of 1,614,779 people in Poland.
Eyelash extensions has an estimated audience of 1,614,779 people in Poland. 83.7% are female, 16.3% are male, average age 35.2. Top brand affinities: Shellac, Mascara, Foundation (cosmetics), Artificial nails, Face powder.
Top brand affinities include Shellac, Mascara, Foundation (cosmetics), with strongest over-indexing on Shellac (23.51× the country average).
Demographically, the Eyelash extensions audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
The typical Eyelash extensions fan in Poland is more female, around 35.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Shellac.
The key figures that characterise the Eyelash extensions profile in Poland.
83.7% are female, 16.3% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 83.7% |
| Male | 16.3% |
| Average age | 35.2 |
| Estimated audience size | 1,614,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Eyelash extensions audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 12.7% |
| China | 8.2% |
The strongest cross-interests of the Eyelash extensions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shellac | Beauty & Wellness | 23.51× | ||
| 02 | Mascara | Beauty & Wellness | 13.00× | ||
| 03 | Concealer | Beauty & Wellness | 11.71× | ||
| 04 | Face powder | Beauty & Wellness | 11.00× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 10.54× | ||
| 06 | Artificial nails | Beauty & Wellness | 9.63× | ||
| 07 | Nail salon | Beauty & Wellness | 7.65× | ||
| 08 | Waxing | Beauty & Wellness | 6.90× | ||
| 09 | Eye liner | Beauty & Wellness | 6.75× | ||
| 10 | Long Lashes | Beauty & Wellness | 6.45× | ||
| 11 | Eye shadow | Beauty & Wellness | 6.41× | ||
| 12 | Lip gloss | Beauty & Wellness | 6.36× | ||
| 13 | Permanent makeup | Beauty & Wellness | 6.11× | ||
| 14 | Lip | Beauty & Wellness | 6.00× | ||
| 15 | Pedicure | Beauty & Wellness | 5.80× | ||
| 16 | Lipstick | Beauty & Wellness | 5.61× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 5.31× | ||
| 18 | Manicure | Beauty & Wellness | 5.25× | ||
| 19 | Nail art | Beauty & Wellness | 4.90× | ||
| 20 | Business | Business & Career | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.87× | |
| Early Adopter Mentality | POWER | 1.99× | |
| Need for Security | CONSERVATISM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Design Affinity | PREMIUM | 0.54× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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