A data profile of the people who buy, follow and care about Lipstick in Poland — modelled from more than twelve digital signal sources. Lipstick has an estimated audience of 1,689,695 people in Poland.
Lipstick has an estimated audience of 1,689,695 people in Poland. 83.0% are female, 17.0% are male, average age 33.9. Top brand affinities: Eye shadow, Eye liner, Mascara, Makeup Tutorials, Eyelash extensions.
Top brand affinities include Eye shadow, Eye liner, Mascara, with strongest over-indexing on Eye shadow (8.28× the country average).
Demographically, the Lipstick audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Individualism, DIY Mentality.
The typical Lipstick fan in Poland is more female, around 33.9 years old, with strong Individualism tendencies and a notable affinity for Eye shadow.
The key figures that characterise the Lipstick profile in Poland.
83.0% are female, 17.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 33.9 |
| Estimated audience size | 1,689,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Lipstick audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 14.4% |
| United States | 11.9% |
| China | 9.9% |
The strongest cross-interests of the Lipstick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye shadow | Beauty & Wellness | 8.28× | ||
| 02 | Eye liner | Beauty & Wellness | 7.73× | ||
| 03 | Mascara | Beauty & Wellness | 7.45× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 6.37× | ||
| 05 | Lip balm | Beauty & Wellness | 6.32× | ||
| 06 | Concealer | Beauty & Wellness | 6.27× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 6.04× | ||
| 08 | Makeup brush | Beauty & Wellness | 5.90× | ||
| 09 | Foundation (cosmetics) | Beauty & Wellness | 5.60× | ||
| 10 | Eyebrow | Beauty & Wellness | 5.17× | ||
| 11 | Long hair | Beauty & Wellness | 5.09× | ||
| 12 | Hairbrush | Beauty & Wellness | 4.99× | ||
| 13 | Hair straightening | Beauty & Wellness | 4.80× | ||
| 14 | Hair conditioner | Beauty & Wellness | 4.19× | ||
| 15 | Nail salon | Beauty & Wellness | 4.03× | ||
| 16 | Shampoo | Beauty & Wellness | 3.73× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 3.32× | ||
| 18 | Rossmann | Shopping | 2.64× | ||
| 19 | Skirt | Fashion & Accessoires | 2.25× | ||
| 20 | Pepco | Fashion & Accessoires | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.95× | |
| DIY Mentality | THRILL | 1.84× | |
| Early Adopter Mentality | POWER | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Urban Lifestyle | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lipstick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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