A data profile of the people who buy, follow and care about Shampoo in Poland — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 1,931,536 people in Poland.
Shampoo has an estimated audience of 1,931,536 people in Poland. 82.4% are female, 17.6% are male, average age 35.2. Top brand affinities: Hair conditioner, Long hair, Hair coloring, Hair straightening, Hair iron.
Top brand affinities include Hair conditioner, Long hair, Hair coloring, with strongest over-indexing on Hair conditioner (5.34× the country average).
Demographically, the Shampoo audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Shampoo fan in Poland is more female, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Shampoo profile in Poland.
82.4% are female, 17.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 35.2 |
| Estimated audience size | 1,931,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Shampoo audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair iron | Beauty & Wellness | 5.92× | ||
| 02 | Long hair | Beauty & Wellness | 5.46× | ||
| 03 | Hairbrush | Beauty & Wellness | 5.44× | ||
| 04 | Hair conditioner | Beauty & Wellness | 5.34× | ||
| 05 | Hair dryer | Beauty & Wellness | 5.33× | ||
| 06 | Hair straightening | Beauty & Wellness | 5.04× | ||
| 07 | Hair coloring | Beauty & Wellness | 4.37× | ||
| 08 | Mascara | Beauty & Wellness | 4.03× | ||
| 09 | Eye shadow | Beauty & Wellness | 3.94× | ||
| 10 | Lipstick | Beauty & Wellness | 3.40× | ||
| 11 | Eyebrow | Beauty & Wellness | 3.20× | ||
| 12 | Skirt | Fashion & Accessoires | 2.21× | ||
| 13 | Blouse | Fashion & Accessoires | 2.10× | ||
| 14 | Pepco | Fashion & Accessoires | 1.98× | ||
| 15 | Hair products | Beauty & Wellness | 1.86× | ||
| 16 | Dresses | Fashion & Accessoires | 1.75× | ||
| 17 | Discount stores | Shopping | 1.75× | ||
| 18 | Coupons | Shopping | 1.71× | ||
| 19 | Spas | Beauty & Wellness | 1.67× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.97× | |
| Early Adopter Mentality | POWER | 1.65× | |
| DIY Mentality | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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