Rascasse Audience Intelligence

Shampoo Audience in Indonesia

A data profile of the people who buy, follow and care about Shampoo in Indonesia — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 2,772,854 people in Indonesia.

#3among Hair in Indonesia
#548among Topic in Indonesia
#23in Beauty & Wellness

The average Shampoo fan in Indonesia is 33.5 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Jakarta.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Shampoo profile in Indonesia.

Audience size
2.8M
in Indonesia
Gender
73.9%♀
26.1% male
Age
33.5
average years
Country rank
#745
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shampoo fans

73.9% are female, 26.1% are male, average age 33.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Shampoo audience in Indonesia
MetricValue
Female73.9%
Male26.1%
Average age33.5
Estimated audience size2,772,854
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Shampoo audience in Indonesia
Age bracketShare%
16-1926%
20-2934%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Shampoo audience comes from Indonesia.

Worldwide audience distribution share by country for Shampoo
CountryShare
United States15.0%
Japan11.9%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shampoo audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Shampoo fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K2.09×
02Jakarta~300K1.42×
03East Kalimantan~60K1.37×
04Riau Islands~40K1.36×
05West Kalimantan~50K1.26×
06Banten~100K1.13×
07South Kalimantan~40K1.12×
08East Java~300K1.08×
09Central Kalimantan~20K1.08×
10Special Region of Yogyakarta~50K1.04×
11North Sulawesi~30K1.03×
12Bangka-Belitung Islands~10K1.02×
13West Papua~9K1.01×
14Papua (province)~20K0.99×
15North Kalimantan~9K0.99×
16North Sumatra~100K0.98×
17Gorontalo (disambiguation)(2)~10K0.96×
18South Sulawesi~80K0.95×
19Central Sulawesi~20K0.95×
20Maluku~10K0.95×
21West Sulawesi~10K0.95×
22North Maluku~9K0.94×
23Riau~60K0.93×
24Jambi~30K0.93×
25Southeast Sulawesi~20K0.93×
26South Sumatra~60K0.92×
27Bengkulu~20K0.91×
28West Java~400K0.89×
29Aceh~30K0.89×
30West Nusa Tenggara~30K0.89×
31Lampung~50K0.86×
32East Nusa Tenggara~30K0.86×
33Central Java~200K0.85×
34West Sumatra~40K0.83×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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