A data profile of the people who buy, follow and care about Shampoo in Malaysia — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 1,981,664 people in Malaysia.
Shampoo has an estimated audience of 1,981,664 people in Malaysia. 69.7% are female, 30.3% are male, average age 37.7. Top brand affinities: Heart (novel), Hair conditioner, God, Hair coloring, Pregnancy.
Top brand affinities include Heart (novel), Hair conditioner, God, with strongest over-indexing on Heart (novel) (1.75× the country average).
Demographically, the Shampoo audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical Shampoo fan in Malaysia is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Heart (novel).
The key figures that characterise the Shampoo profile in Malaysia.
69.7% are female, 30.3% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 37.7 |
| Estimated audience size | 1,981,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Shampoo audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.53× | ||
| 02 | Hair coloring | Beauty & Wellness | 2.82× | ||
| 03 | Freckle | Beauty & Wellness | 2.42× | ||
| 04 | Lipstick | Beauty & Wellness | 2.36× | ||
| 05 | Sunscreen | Beauty & Wellness | 2.27× | ||
| 06 | Soap | Beauty & Wellness | 1.95× | ||
| 07 | Ageing | Beauty & Wellness | 1.83× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.80× | ||
| 09 | Exhibition game | Games | 1.78× | ||
| 10 | Pregnancy | Kids & Family | 1.77× | ||
| 11 | White (Color) | Home & Garden | 1.77× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.77× | ||
| 13 | Heart (novel) | Literature | 1.75× | ||
| 14 | Amulet | Health | 1.72× | ||
| 15 | Breastfeeding | Kids & Family | 1.70× | ||
| 16 | Hair care | Beauty & Wellness | 1.69× | ||
| 17 | Fabric (club) | Music & Radio | 1.68× | ||
| 18 | Hijab | Politics & Society | 1.67× | ||
| 19 | God | Politics & Society | 1.58× | ||
| 20 | Blouse | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.56× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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