A data profile of the people who buy, follow and care about Amulet in Malaysia — modelled from more than twelve digital signal sources. Amulet has an estimated audience of 2,200,885 people in Malaysia.
The average Amulet fan in Malaysia is 38.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Horoscope, Amethyst, Google Maps, with strongest over-indexing on Horoscope (10.15× the country average).
Demographically, the Amulet audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Amulet fan in Malaysia is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Horoscope.
The key figures that characterise the Amulet profile in Malaysia.
59.4% are female, 40.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.9 |
| Estimated audience size | 2,200,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Amulet audience comes from Malaysia.
| Country | Share |
|---|---|
| Thailand | 13.0% |
| United States | 12.6% |
| Japan | 9.9% |
Where the Amulet audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.43× | |
| 02 | Selangor | ~900K | 1.39× | |
| 03 | Penang | ~200K | 1.39× | |
| 04 | Johor | ~300K | 1.13× | |
| 05 | Sarawak | ~200K | 1.13× | |
| 06 | Sabah | ~200K | 1.11× | |
| 07 | Perak | ~200K | 1.00× | |
| 08 | Labuan | ~20K | 1.00× | |
| 09 | Perlis | ~30K | 0.98× | |
| 10 | Kedah | ~100K | 0.94× | |
| 11 | Malacca | ~80K | 0.94× | |
| 12 | Negeri Sembilan | ~100K | 0.93× | |
| 13 | Putrajaya | ~10K | 0.93× | |
| 14 | Kelantan | ~100K | 0.92× | |
| 15 | Pahang | ~100K | 0.90× | |
| 16 | Terengganu | ~80K | 0.89× |
The strongest cross-interests of the Amulet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chinese zodiac | Health | 11.44× | ||
| 02 | Crystal healing | Health | 11.18× | ||
| 03 | Horoscope | Health | 10.15× | ||
| 04 | Amethyst | Fashion & Accessoires | 9.05× | ||
| 05 | Sapphire | Fashion & Accessoires | 6.24× | ||
| 06 | Charm bracelet | Fashion & Accessoires | 5.78× | ||
| 07 | Jackie Chan | Movies & TV | 3.31× | ||
| 08 | Dim sum | Food & Beverages | 3.09× | ||
| 09 | Gemstone | Fashion & Accessoires | 2.74× | ||
| 10 | Floristry | Home & Garden | 2.63× | ||
| 11 | Kopi tiam | Food & Beverages | 2.25× | ||
| 12 | Money back guarantee | Shopping | 2.20× | ||
| 13 | Necklace | Fashion & Accessoires | 1.88× | ||
| 14 | Singer-songwriter | Music & Radio | 1.81× | ||
| 15 | Shampoo | Beauty & Wellness | 1.72× | ||
| 16 | Google Maps | Internet & Social Media | 1.62× | ||
| 17 | Mattress | Home & Garden | 1.61× | ||
| 18 | Fasting | Health | 1.56× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.53× | ||
| 20 | Hypermarket | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.22× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Amulet has an estimated audience of 2,200,885 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
59.4% of Amulet fans are female, 40.6% are male, with an average age of 38.9 years.
Amulet fans show strongest brand affinity for Horoscope (10.15×), Amethyst (9.05×), and Google Maps (1.62×) over the country average.
Amulet fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Amulet itself, the audience over-indexes on Amethyst (9.05×), Google Maps (1.62×), Crystal healing (11.18×), and Sapphire (6.24×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Amulet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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