Rascasse Audience Intelligence

Amulet Audience in United States

A data profile of the people who buy, follow and care about Amulet in United States — modelled from more than twelve digital signal sources. Amulet has an estimated audience of 2,866,298 people in United States.

#5237among Topic in United States#398in Health

The average Amulet fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jared Leto, Britney Spears, Microwave oven, with strongest over-indexing on Jared Leto (7.85× the country average).

Demographically, the Amulet audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amulet fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Jared Leto.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amulet profile in United States.

Audience size
2.9M
in United States
Gender
78.1%♀
21.9% male
Age
39.3
average years
Country rank
#10679
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amulet fans

78.1% are female, 21.9% are male, average age 39.3.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Amulet audience in United States
MetricValue
Female78.1%
Male21.9%
Average age39.3
Estimated audience size2,866,298
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Amulet audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Amulet audience comes from United States.

Worldwide audience distribution share by country for Amulet
CountryShare
Thailand13.0%
United States12.6%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amulet audience in United States is strongest.

Fig. 05

Top regions by affinity

Amulet fans by region: top regions in United States
#RegionReachAffinity×
01Washington~70K1.23×
02Oregon~40K1.16×
03Alaska~7K1.15×
04Arkansas~30K1.12×
05Minnesota~50K1.11×
06Maine~10K1.11×
07Nebraska~20K1.10×
08Idaho~20K1.10×
09California~300K1.09×
10Missouri~50K1.08×
11New Hampshire~10K1.08×
12Virginia~70K1.06×
13Iowa~20K1.06×
14Wisconsin~50K1.05×
15Oklahoma~30K1.05×
16Kansas~20K1.05×
17Vermont~5K1.04×
18New York~200K1.03×
19Tennessee~60K1.03×
20Utah~30K1.03×
21Montana~8K1.03×
22North Dakota~6K1.03×
23Texas~300K1.02×
24Illinois~100K1.02×
25Hawaii~10K1.02×
26Michigan~80K1.01×
27Massachusetts~60K1.00×
28Rhode Island~9K1.00×
29Connecticut~30K0.99×
30Indiana~50K0.98×
31Maryland~50K0.98×
32South Carolina~40K0.98×
33Kentucky~40K0.98×
34North Carolina~80K0.97×
35South Dakota~6K0.97×
36Georgia~80K0.96×
37Pennsylvania~90K0.94×
38West Virginia~10K0.94×
39New Jersey~70K0.93×
40Louisiana~30K0.92×
41Colorado~40K0.91×
42Ohio~80K0.90×
43Arizona~50K0.90×
44Mississippi~20K0.89×
45Delaware~7K0.89×
46Washington, District of Columbia~8K0.88×
47Alabama~30K0.87×
48New Mexico~10K0.87×
49Florida~200K0.85×
50Nevada~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Amulet, United States
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amulet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amulet audience
#·InterestCategoryAffinity×
01Jared LetoMovies & TV7.85×
02Kendra ScottFashion & Accessoires3.95×
03Microwave ovenHome & Garden2.93×
04Non-alcoholic beverageFood & Beverages2.86×
05BohemianismFashion & Accessoires2.81×
06Britney SpearsMusic & Radio2.61×
07Mineral waterFood & Beverages2.59×
08Valentine's DayKids & Family2.24×
09Five BelowShopping2.12×
10BeetlejuiceMovies & TV2.05×
11Dillard'sFashion & Accessoires2.05×
12Boho-chicFashion & Accessoires1.95×
13Discount storesShopping1.92×
14J. C. PenneyShopping1.83×
15Children's clothingFashion & Accessoires1.81×
16PharmacyBusiness & Career1.70×
17Charitable organizationPolitics & Society1.64×
18GeneticsKids & Family1.58×
19Subscription business modelShopping1.54×
20TraditionPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amulet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amulet audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.15×
IndividualismJOY1.49×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amulet audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.79×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amulet have in United States?

Amulet has an estimated audience of 2,866,298 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amulet fans?

78.1% of Amulet fans are female, 21.9% are male, with an average age of 39.3 years.

03

Which brands do Amulet fans like most?

Amulet fans show strongest brand affinity for Jared Leto (7.85×), Britney Spears (2.61×), and Microwave oven (2.93×) over the country average.

04

Where do Amulet fans live in United States?

Amulet fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Amulet fans also like?

Beyond Amulet itself, the audience over-indexes on Britney Spears (2.61×), Microwave oven (2.93×), Five Below (2.12×), and Beetlejuice (2.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Amulet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amulet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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