Rascasse Audience Intelligence

Singer-songwriter Audience in Malaysia

A data profile of the people who buy, follow and care about Singer-songwriter in Malaysia — modelled from more than twelve digital signal sources. Singer-songwriter has an estimated audience of 1,908,999 people in Malaysia.

#11among Musical genre in Malaysia
#530among Topic in Malaysia
#22in Music & Radio

Singer-songwriter has an estimated audience of 1,908,999 people in Malaysia. 50.3% are female, 49.7% are male, average age 34.0. Top brand affinities: Songwriter, Composer, Drémon, Jujutsu Kaisen, Lyrics.

Top brand affinities include Songwriter, Composer, Drémon, with strongest over-indexing on Songwriter (18.67× the country average).

Demographically, the Singer-songwriter audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

The typical Singer-songwriter fan in Malaysia is balanced, around 34.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Songwriter.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Singer-songwriter profile in Malaysia.

Audience size
1.9M
in Malaysia
Gender
50.3%
49.7% male
Age
34.0
average years
Country rank
#696
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singer-songwriter fans

50.3% are female, 49.7% are male, average age 34.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Singer-songwriter audience in Malaysia
MetricValue
Female50.3%
Male49.7%
Average age34.0
Estimated audience size1,908,999
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Singer-songwriter audience in Malaysia
Age bracketShare%
16-1924%
20-2932%
30-3922%
40-4914%
50+8%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Singer-songwriter audience comes from Malaysia.

Worldwide audience distribution share by country for Singer-songwriter
CountryShare
United States26.2%
Italy6.3%
China4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singer-songwriter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singer-songwriter audience
#·InterestCategoryAffinity×
01SongwriterMusic & Radio18.67×
02ComposerMusic & Radio13.46×
03G.E.M.Music & Radio12.05×
04DrémonMusic & Radio11.18×
05Jujutsu KaisenMusic & Radio11.18×
06Maya HawkeMusic & Radio11.18×
07OrcaMusic & Radio11.18×
08LuckyMusic & Radio11.18×
09A.R. RahmanMusic & Radio11.18×
10GuitaristMusic & Radio10.74×
11LyricsMusic & Radio7.49×
12Musical compositionMusic & Radio6.00×
13Musical ensembleMusic & Radio4.53×
14Lights (musician)Music & Radio4.08×
15Punjabi languagePolitics & Society2.99×
16Top-level domainTechnology & Electronics2.84×
17Record producerMusic & Radio2.55×
18Fabric (club)Music & Radio2.44×
19Heart (novel)Literature1.94×
20GodPolitics & Society1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singer-songwriter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Singer-songwriter audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.63×
Early Adopter MentalityPOWER1.61×
Social Media UsageJOY1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Singer-songwriter audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.48×
Design AffinityPREMIUM0.80×
PatriotismCONSERVATISM0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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