A data profile of the people who buy, follow and care about Punjabi language in Malaysia — modelled from more than twelve digital signal sources. Punjabi language has an estimated audience of 2,290,540 people in Malaysia.
The average Punjabi language fan in Malaysia is 39.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include vijay tv, Malaysiakini, Singer-songwriter, with strongest over-indexing on vijay tv (6.31× the country average).
Demographically, the Punjabi language audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Punjabi language fan in Malaysia is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for vijay tv.
The key figures that characterise the Punjabi language profile in Malaysia.
53.3% are female, 46.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.9 |
| Estimated audience size | 2,290,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Punjabi language audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 11.7% |
| Malaysia | 6.1% |
Where the Punjabi language audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~700K | 1.77× | |
| 02 | Selangor | ~1M | 1.62× | |
| 03 | Penang | ~200K | 1.47× | |
| 04 | Perak | ~200K | 1.29× | |
| 05 | Johor | ~400K | 1.28× | |
| 06 | Negeri Sembilan | ~100K | 1.17× | |
| 07 | Kedah | ~200K | 1.08× | |
| 08 | Malacca | ~80K | 0.97× | |
| 09 | Pahang | ~100K | 0.91× | |
| 10 | Labuan | ~20K | 0.91× | |
| 11 | Sarawak | ~200K | 0.88× | |
| 12 | Perlis | ~30K | 0.87× | |
| 13 | Sabah | ~200K | 0.85× | |
| 14 | Putrajaya | ~10K | 0.83× | |
| 15 | Kelantan | ~90K | 0.79× | |
| 16 | Terengganu | ~70K | 0.77× |
The strongest cross-interests of the Punjabi language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kamal Haasan | Movies & TV | 8.55× | ||
| 02 | Sun TV | Movies & TV | 7.66× | ||
| 03 | vijay tv | Movies & TV | 6.31× | ||
| 04 | Ajith Kumar | Sports | 4.93× | ||
| 05 | Dhanush | Movies & TV | 4.66× | ||
| 06 | Rajinikanth | Movies & TV | 4.21× | ||
| 07 | Batu Caves | Travel & Leisure | 3.24× | ||
| 08 | Islamic architecture | Home & Garden | 3.22× | ||
| 09 | Singer-songwriter | Music & Radio | 2.99× | ||
| 10 | Wikipedia | Internet & Social Media | 2.76× | ||
| 11 | Money back guarantee | Shopping | 2.62× | ||
| 12 | Social science | Business & Career | 2.12× | ||
| 13 | Politics | Politics & Society | 2.04× | ||
| 14 | Blood vessel | Health | 2.00× | ||
| 15 | Philosophy | Business & Career | 1.86× | ||
| 16 | Linux | Technology & Electronics | 1.85× | ||
| 17 | Volunteering | Politics & Society | 1.74× | ||
| 18 | Online poker | Games | 1.66× | ||
| 19 | Cambodia | Travel & Leisure | 1.65× | ||
| 20 | Malaysiakini | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Quality Awareness | PREMIUM | 1.83× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.50× | |
| Indulgence | JOY | 0.50× | |
| Family Orientation | CONSERVATISM | 0.70× |
Punjabi language has an estimated audience of 2,290,540 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.3% of Punjabi language fans are female, 46.7% are male, with an average age of 39.9 years.
Punjabi language fans show strongest brand affinity for vijay tv (6.31×), Malaysiakini (1.51×), and Singer-songwriter (2.99×) over the country average.
Punjabi language fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Punjabi language itself, the audience over-indexes on Malaysiakini (1.51×), Singer-songwriter (2.99×), Kamal Haasan (8.55×), and Politics (2.04×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Punjabi language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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