A data profile of the people who buy, follow and care about Philosophy in Malaysia — modelled from more than twelve digital signal sources. Philosophy has an estimated audience of 3,150,976 people in Malaysia.
The average Philosophy fan in Malaysia is 37.2 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Political science, BSN, Non-fiction books, with strongest over-indexing on Political science (20.48× the country average).
Demographically, the Philosophy audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Philosophy fan in Malaysia is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Political science.
The key figures that characterise the Philosophy profile in Malaysia.
53.1% are female, 46.9% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.2 |
| Estimated audience size | 3,150,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Philosophy audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 5.8% |
| Brazil | 5.7% |
Where the Philosophy audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.55× | |
| 02 | Kuala Lumpur | ~800K | 1.44× | |
| 03 | Sarawak | ~300K | 1.25× | |
| 04 | Sabah | ~300K | 1.14× | |
| 05 | Penang | ~200K | 1.13× | |
| 06 | Johor | ~400K | 1.07× | |
| 07 | Perak | ~300K | 1.07× | |
| 08 | Negeri Sembilan | ~200K | 1.03× | |
| 09 | Malacca | ~100K | 1.01× | |
| 10 | Kedah | ~200K | 0.98× | |
| 11 | Labuan | ~20K | 0.90× | |
| 12 | Pahang | ~100K | 0.89× | |
| 13 | Kelantan | ~100K | 0.87× | |
| 14 | Perlis | ~40K | 0.87× | |
| 15 | Terengganu | ~100K | 0.83× | |
| 16 | Putrajaya | ~10K | 0.83× |
The strongest cross-interests of the Philosophy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 20.48× | ||
| 02 | Happy New Year (2014 film) | Movies & TV | 14.16× | ||
| 03 | Pentecost | Politics & Society | 10.90× | ||
| 04 | Ira! | Music & Radio | 8.66× | ||
| 05 | Elle Fanning | Movies & TV | 6.59× | ||
| 06 | Non-fiction books | Literature | 5.70× | ||
| 07 | Kapampangan language | Politics & Society | 5.59× | ||
| 08 | Creative Commons | Technology & Electronics | 4.56× | ||
| 09 | Election | Politics & Society | 4.51× | ||
| 10 | Cebuano language | Politics & Society | 4.34× | ||
| 11 | Erlang (programming language) | Technology & Electronics | 3.20× | ||
| 12 | Wikipedia | Internet & Social Media | 2.88× | ||
| 13 | Individual | Politics & Society | 2.81× | ||
| 14 | BSN | Health | 2.53× | ||
| 15 | Real Madrid C.F. | Sports | 2.03× | ||
| 16 | Fiction books | Literature | 2.02× | ||
| 17 | Politics | Politics & Society | 2.00× | ||
| 18 | Business and industry | Business & Career | 1.61× | ||
| 19 | Shopping and fashion | Shopping | 1.61× | ||
| 20 | Hobbies and activities | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Travelling | THRILL | 1.75× | |
| Need for Security | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Design Affinity | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Philosophy has an estimated audience of 3,150,976 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.1% of Philosophy fans are female, 46.9% are male, with an average age of 37.2 years.
Philosophy fans show strongest brand affinity for Political science (20.48×), BSN (2.53×), and Non-fiction books (5.7×) over the country average.
Philosophy fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~800K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Philosophy itself, the audience over-indexes on BSN (2.53×), Non-fiction books (5.7×), Creative Commons (4.56×), and Kapampangan language (5.59×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Philosophy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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