A data profile of the people who buy, follow and care about Shopping and fashion in Malaysia — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 7,466,121 people in Malaysia.
Shopping and fashion has an estimated audience of 7,466,121 people in Malaysia. 49.8% are female, 50.2% are male, average age 36.3. Top brand affinities: Shopping, Sinar FM, Innisfree (cosmetics brand), Zodiac (film), Priests.
Top brand affinities include Shopping, Sinar FM, Innisfree (cosmetics brand), with strongest over-indexing on Shopping (1.75× the country average).
Demographically, the Shopping and fashion audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Individualism, Travelling.
The typical Shopping and fashion fan in Malaysia is balanced, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Shopping.
The key figures that characterise the Shopping and fashion profile in Malaysia.
49.8% are female, 50.2% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 36.3 |
| Estimated audience size | 7,466,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Shopping and fashion audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zodiac (film) | Movies & TV | 2.52× | ||
| 02 | Grameenphone | Technology & Electronics | 2.27× | ||
| 03 | Penguin Books | Literature | 1.92× | ||
| 04 | Internet Marketing Explained | Topic | 1.79× | ||
| 05 | RVCA | Fashion & Accessoires | 1.78× | ||
| 06 | Shopping | Shopping | 1.75× | ||
| 07 | Priests | Music & Radio | 1.75× | ||
| 08 | Affiliates | Shopping | 1.71× | ||
| 09 | Sky Atlantic | Movies & TV | 1.69× | ||
| 10 | Los Tucanes de Tijuana | Music & Radio | 1.66× | ||
| 11 | JelitaSARA - Tudung OnlineStore | Shopping | 1.65× | ||
| 12 | Hiranandani Estate | Travel & Leisure | 1.64× | ||
| 13 | Affiliated school | NGO / Political Party | 1.64× | ||
| 14 | Innisfree (cosmetics brand) | Beauty & Wellness | 1.63× | ||
| 15 | So Kamal | Shopping | 1.60× | ||
| 16 | Sinar FM | Music & Radio | 1.57× | ||
| 17 | Bolsa Família | Politics & Society | 1.54× | ||
| 18 | Shakey's Pizza | Food & Beverages | 1.53× | ||
| 19 | Water birth | Kids & Family | 1.53× | ||
| 20 | Toms Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.00× | |
| Travelling | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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